In 2012 we will see many things in the world wide web. We will see new trends, as well as the continuing and dying of old trends. In the past your site was used as a one-way advertisement to those who might possible be interested in your business. In recent history we added leads forms to gather leads from those interested in one or more of your business's products or service. In most recent history we have even seen the addition of social media in the professional world to help businesses have a voice to a generation who wants to be heard. However, 2012 will spark a new phenom in the world of the web. This will revolutionize the way we do business more than ever. What is it you might ask?
With past marketing techniques, you had the ability increase traffic to your site via SEO (Search Engine Optimization). However, this increase in traffic didn't always translate into more money in your pockets. That is why the online geniuses have created something that marries your website, social media platforms and all your other online marketing efforts into one universal leads generator, called Marketing Automation. Now with new Marketing Automation software you now the ability to track the behavior of those visiting your site on an individual level. This is different from the 10,000 foot view that we are used to getting with Google Analytics. Marketing Automation partners with social media, email and webpages to track the individual behaviors of anyone interested in anyone of your businesses products or services. This software in conglomeration with your existing online marketing strategies, give you the highest rate of success when marketing online.
Marketing Automation has a focus on lead generation with targeted marketing programs to drive awareness and interest in a company's products and/or services and nurture leads from first interest through to sale. Commonly used in business-to-business (B2B), business-to-government (B2G), or longer sales cycle business-to-consumer (B2C) sales cycles, Marketing Automation involves multiple areas of marketing and is really the marriage of email marketing technology coupled with a structured sales process as delineated by a CRM program.
So ask yourself…..what is your strategy for your online marketing efforts in 2012? If it doesn't include marketing automation then give us a call at 877.380.6698 or email us at info@NOWMarketingGroupInc.com. We want your business to be found, be social and be useful!
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