If you're a social media marketer, chances are you're always looking for new ways to stay ahead of the curve and stay inspired.
One of our favorite ways to do that is by listening to podcasts. Podcasts are a fantastic way to learn; whether in the car, folding laundry at home, or even in the shower, putting a podcast on is a great way to be an active learner.
Why We Love Podcasts:
Podcasts are a great way to stay up-to-date on the latest marketing trends, learn from industry leaders, and get inspired by fresh ideas. Plus, they're a fun and convenient way to consume content on the go.
Another reason why we love podcasts? >> They can offer insights and perspectives that you might not be able to find elsewhere.
Listening to experts in your industry can help you learn more about your craft and get creative ideas by hearing success stories, tactics, and tools. Some of our best ideas for client campaigns have come directly from listening to a podcast!
The Top Podcasts To Listen To In 2023:
Podcast Title: Beyond The To-Do List
Hosted By: Erik Fisher
Description: Overwhelmed by all the hats you wear in life? Listen in as Erik Fisher talks with productivity experts as they share how they implement practical productivity strategies in their personal and professional lives. We explore all aspects of productivity and the true end goal of productivity: living a meaningful life.
Why You Should Listen: We swear we’re not biased (okay, maybe a little because he happens to be a NOW teammate,) when we say this podcast is a must-listen. It’s helpful, uplifting, real, and genuine. Erik’s friendly personality shines through and his helpful tips and actionable advice keep you coming back for more.
Episodes To Check Out:
- Melissa Urban on Setting Boundaries to Save Relationships: This episode will encourage you to do the hard work of setting boundaries, and how doing so can truly transform your relationships. This is like free therapy, in podcast form.
- Anita Stubenrauch on Creativity in a Remote World: We love this episode because it’s about channeling your creativity and how you can do so in today’s remote, work-from-home world. This podcast will inspire you to think outside the box and never run out of ideas.
Podcast Title: Akimbo
Hosted By: Seth Godin
Description: Akimbo is an ancient word, from the bend in the river or the bend in an archer's bow. It's become a symbol of strength, a posture of possibility, the idea that when we stand tall, arms bent, looking right at it, we can make a difference. Akimbo's a podcast about our culture and how we can change it. About seeing what's happening and choosing to do something. The culture is real, but it can be changed. You can bend it.
Why You Should Listen: Seth’s superpower is getting people to think differently and challenge their beliefs. This podcast will have you thinking more broadly about everything and inspire you to step into your power with each episode.
Episodes To Check Out:
- Problems: This episode is all about how life is about interesting problems and ignoring sunk costs so that we can work on what truly matters. Seth challenges us to think about not just who we ask for advice from, but what our biggest problem is. The point: if it has a solution, go solve it. If it doesn’t have a solution, accept that it’s here to stay and think about what you’re going to do
- I See You: This episode will inspire you to find unique and creative ways to make others feel seen. It’s one of the most inspiring episodes on the podcast because it talks about what we truly crave as humans, employees, and customers - we want to be seen.
Podcast Title: Marketing Over Coffee
Hosted By: John J. Wall and Christopher S. Penn
Description: Marketing Over Coffee is a marketing podcast, audio on demand that covers both classic and new marketing. Your hosts, John J. Wall and Christopher S. Penn record the show every week and publish the show on Thursday mornings. You can download the shows and listen to them whenever you want – in your office, on your commute, where and whenever is convenient for you. Each show is about 20 minutes long and is filled with the kinds of marketing tips and tricks that you can only get from casual conversations outside of the office.
Why You Should Listen: With tons of expert guests and a digestible length of 20-minute long episodes, this podcast is perfect for getting inspired and increasing your knowledge about high-level marketing concepts, quickly.
Episodes To Check Out:
- Simon Sinek: This podcast episode will inspire you to think big picture about your WHY - the meaning behind your work and how you show up. It’s inspiring, motivating, and extremely thought-provoking, making it a must-listen episode.
- Seth Godin: If there’s one person that will inspire you to show up authentically, make a ruckus and pursue big ideas, it’s Seth Godin. This podcast will have you thinking differently about how you can make a mark on the world, and we recommend listening to it ASAP!
Podcast Title: Social Pros
Hosted By: Anna Hrach, Daniel Lemin, and Erika Lovegreen
Description: Social Pros shines the spotlight on social media practitioners, people doing the real work for companies. Each episode includes insights from a leading social media strategist plus current trends and ideas in the social media industry, discussed and ratified or debunked by Anna Hrach and Daniel Lemin of Convince & Convert and Erika Lovegreen of ICUC. Finally, each episode ends with The Big Two where our guest gives us their rapid-fire answers to two important questions.
Why You Should Listen: This is an action-oriented podcast showcasing examples of real people doing marketing work. Each episode will leave you with a specific insight you can apply to be savvier on social media.
Episodes To Check Out:
- Turning Social Care Into Unforgettable Customer Experiences: We love this episode because it’s all about CARE and how showing up to care is how to create memorable experiences for customers.
- How Embracing Impostor Syndrome Can Ignite Your Personal Brand: This episode is all about igniting your personal brand. We love it because it dives into a concept that all creatives are familiar with - imposter syndrome. It will inspire you to step out of your own way to truly shine online.
Podcast Title: The Smart Marketer Podcast
Hosted By: Molly Pittman, Ezra Firestone, John Grimshaw
Description: Join hosts Molly Pittman, Ezra Firestone, and John Grimshaw as they share their proven paths to success (for your business, brand, and personal life). These Veteran marketers and educators have taught thousands of business owners how to build, manage, and scale successful companies (while growing their own multi-million dollar brands). This weekly podcast will blend tactical marketing tips and strategies with helpful insight and personal stories. This podcast will help you 'Serve the world unselfishly and profit.'
Why You Should Listen: We love how this podcast can get into the technicalities of things. Past episodes have been about ad strategies, email marketing, and such, making this a great podcast for account managers seeking action-oriented advice from experts.
Episodes To Check Out:
- Proven Facebook Ad Fixes For Better Results: If you want to take action on your Facebook ads to get them to start performing better, this episode is worth a listen. You’ll leave with specific ideas for changing your ads to drive more conversions.
- Double Your Email Open Rates: Email marketing is important, but it’s not easy. In this episode, Molly and John dive into specific tips that you can use to start to increase your open rates in your emails.
Podcast Title: Making A Marketer
Hosted By: Jen Cole and Megan Powers
Description: The Making a Marketer podcast covers strategy & tactics for all experience levels, from events to social media, and everything in between. We have top industry marketing experts on our shows, and we have a great time!
Why You Should Listen: We love how much energy and enthusiasm Jen and Megan bring to their podcast. Not only do they feature expert guests, but they dive into topics that truly matter and have a unique way of getting their guests to open up and be more personal, which we love.
Episodes To Check Out:
- Empowering Online Authenticity with Julia Jornsay-Silverberg: Given that our Brand Manager is the special guest for this episode, you can bet it’s one of our favorites – but not because Julia is on our team. Julia shares the power of being authentic online and how doing so can truly transform how quickly you can create meaningful connections.
- How to Find the Storyteller Within us with Chad Illa-Peterson: If you want to become a better storyteller, this is the episode to listen to. Chad will inspire you to find the stories you never even knew you had. This episode will encourage you to step into your power and start sharing them.
Podcast Title: Content Inc
Hosted By: Joe Pulizzi
Description: The Content Inc. podcast is for entrepreneurs and startups who want to be big - not by creating and selling more products and services - but by developing a loyal audience through remarkable content. Every Monday you get five minutes of wisdom on how you, the content entrepreneur, can build and grow your content business into a content empire.
Why You Should Listen: If you want to get actionable advice on how creators are creating content and monetizing, you will love this show. A ton of value is shared in each episode and the topics range across platforms!
Episodes To Check Out:
- How Do I Get More Speaking Gigs: This episode is perfect for our aspiring and current public speakers, and it’s an episode with tactical steps to take (5 to be exact) to help generate more speaking gigs!
- Why Your Newsletter Is The Most Important Asset: This episode dives into the power of email marketing and will inspire you to start taking your email newsletter more seriously. If there’s one thing all marketers know, social media isn’t owned, so doubling your email marketing strategy is extremely important for driving long-term success.
Podcast Title: The $100 MBA Show
Hosted By: Omar Zenhom
Description: Awarded Best of iTunes, The $100 MBA Show is a podcast where you get better at business with our practical business lessons for the real world. These no-fluff episodes are packed with only the pure business-building training you want.
Why You Should Listen: This podcast gets right to the point, sharing extremely actionable tips and specific tactics and lessons that you can use to drive your business forward.
Episodes To Check Out:
- How To Market During A Recession: This is useful information for any brand or individual to know, as it will keep you adaptable and nimble in the face of evolving trends and markets. If you can master this, you will set your business up to be ready to weather any storm that comes your way.
- How To Motivate Yourself: This episode will inspire you to take action and get things done. It discusses the science of motivation and will inspire you to do the hard things first, to set yourself up for success.
Podcast Title: WorkLife With Adam Grant
Hosted By: Adam Grant
Description: Organizational psychologist Adam Grant takes you inside the minds of some of the world’s most unusual professionals to explore the science of making work not suck. From learning how to love criticism to harnessing the power of frustration, one thing’s for sure: You’ll never see your job the same way again.
Why You Should Listen: This podcast will get you thinking differently about everything, which we love. It is inspirational, fast-moving, and incredibly helpful for those looking to broaden their perspectives on life and business.
Episodes To Check Out:
- The Four-Day Work Week: This episode will get you thinking about whether a four-day work week would make sense for your business and how it could transform productivity.
- The Problem With Setting Goals: This episode flips the traditional methodology and discusses the downside of setting goals. It will get you thinking more critically about how you go about goal setting, and when and where it’s helpful vs. harmful in your process.
Podcast Title: The Side Hustle Show
Hosted By: Nick Loper
Description: The Side Hustle Show is a top-rated podcast featuring the ideas, actions, and results you need to start and grow a successful business. Put a little hustle in your earbuds as I extract actionable tips and business strategies from successful entrepreneurs.
Why You Should Listen: This weekly podcast delivers great value in business ideas, actionable advice, side hustle opportunities, and ideas for making more money!
Episodes To Check Out:
- 10 Creative Side Hustles That Make Real Money: This episode will inspire you to start a side hustle, as it shares 10 different creative ways that you can start to make extra income! It’s extremely tactical and will inspire you to think bigger about ways to bring in those extra dollars.
- Growing An Online Business From Scratch: This episode pulls the curtain back and shows a real look at what it takes to grow an online business from the ground up.
Podcast Title: The Accidental Creative
Hosted By: Todd Henry
Description: With more than ten million downloads, The Accidental Creative podcast has provided weekly tips and interviews with top thinkers, leaders, and artists since 2005.
Why You Should Listen: This podcast is great for those who love to hear stories from business owners and inspirational leaders across fields.
Episodes To Check Out:
- Ideas, Armpits, and Founding GrubHub: This episode will inspire you to think outside the box and take your idea from just an idea to actual implementation.
- Decoding The Future: This episode will get you thinking about the future in a way you never have. You’ll leave feeling inspired to embrace and thrive in the new normal of what work and life look like in a post-pandemic world.
Putting It All Together:
Podcasts are a great way to be entertained while learning.
Listening to them lets you stay up-to-date on the latest trends, learn from industry leaders, and get inspired by fresh ideas. They offer unique and interesting perspectives that challenge your thinking and inspire you to up-level your knowledge, strategies, and skills.
Why not give one or several of these podcasts a try?
You never know what gems of knowledge and inspiration you might uncover.
Have you tried out any of the podcasts on our list? Do you have a favorite episode that inspired you?
We’d love to hear about your favorite marketing-related podcast and what you’ve learned from listening in the comments below! And if you don’t see your go-to marketing podcast on our list, let us know so we can add it.
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