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October 25, 2016

How are you monitoring what is being said about your business or brand online?

By NOW Marketing Group
How-are-you-monitoring-what-is-being-said-about-your-business-or-brand-online-

People are always going to talk so why not stay in the know of what they are saying about your business or brand online? Avoiding the online conversation and acting like it doesn’t exist does not make the reviews or comments go away. Therefore it is time to take control of what is being said, whether it’s good or bad, about your business or brand! In order to manage your online reputation properly and more efficiently than ever we want to provide you with some helpful tools to save you time.

Here are three ways you can monitor what is being said about your brand or business:

  1. Monitor all online reviews with YEXT.
  2. Monitor social media keywords and mentions with a social media management tool.
  3. Sign up for Google Alerts to stay in the know.

Monitor all online reviews with YEXT.

Your online reputation is going to live and breathe on its own with or without your attention. If you want to be on top of every online review right when it’s posted make sure you sign up for a service like YEXT. YEXT will make online reputation management easy and can also help your business with local SEO.

Did you know 88% of consumers read online reviews to determine the quality of a local business (Search Engine Land)? Staying on top of all reviews will also let you respond to the negative reviews in a timely manner, which at the end of the day could help you win back those customers.

Utilizing an online reputation tool like YEXT will save you time because you can manage and edit all of your business listings in one place!

Monitor social media keywords and mentions with a social media management tool.

With social media continuing to dominate it can be taxing trying to keep up with every comment, mention, keyword, hashtag, and review. But you no longer have to try and keep up with everything alone because you can have a social media management tool work alongside you. With tools like Sprout Social, Agora Pulse, Hootsuite, and Buffer you can pick the tool of your choosing to help with all the online conversation.

These tools help manage your social media accounts all in one place! Connect your Facebook, Twitter and Instagram accounts to help monitor, schedule, and print off reports to measure your ROI. Social media management tools make social even easier because you can get access to all of your accounts and tools in one place! Adding keywords to monitor in your industry will also be a big help so you don’t miss anyone who doesn’t tag your business or brand specifically.

Now you never have to worry about missing out on a conversation again!

Sign up for Google Alerts to stay in the know.

Are you signed up for Google Alerts? If not, the time is now! Google Alerts help you monitor what is being said about your business or brand on news sites, blogs, and so on. What better to keep track of everything than have it sent right to your inbox every day? Otherwise, it could be very time-consuming searching your name on Google every day, and let’s be honest nobody has time for that.

You can set up alerts for: variations of your business or brand's name, clients, employees, products, services, and trends in your industry. At the end of the day, you would rather receive too much information compared to not receiving a crucial piece of information.  

Setting up Google Alerts for your business is easy so get started today!

After reading our online reputation tips, do you feel that you are managing your online reputation to the best of your ability? If not, don’t be afraid to put some of best practices into play or to hire a social media account manager. After all, your online reputation is a crucial part of the future growth of your business or brand. Don’t be afraid to get in and join the conversation! Happy monitoring!

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Tags: Social Media Marketing

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