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August 3, 2023

Top Takeaways From Social Media Week Lima 2023


Social Media Week Lima 2023, the eleventh year of our annual conference, took place on June 21 + 22, 2023, and we are still riding the amazing energetic high!

We are amazed by how much value was shared in just 2 short days packed with learning, laughter, relationship building, and an unforgettable emerging experience. We're thrilled to welcome over 200 incredible attendees!441A4022

Not to mention, our incredible speaker lineup blew our minds and got us ready to truly emerge into the ever-changing world of digital marketing. 

There was a feeling of collaboration and creativity in the air between all of the attendees, speakers, sponsors, and NOW team members! It truly was one of the most interactive and community-oriented years we have ever had for our conference, and it was clear to see that everyone was in Lima with the goal of connecting.

Emerge into this Extraordinary Experience

Emerge: to move out of or away from something and come into view. Another definition? >> to become apparent, important, or prominent. 441A3281

It's not just a word, it's a powerful call to action that resonates with the very essence of Social Media Week Lima. Our mission is crystal clear: to guide brands on their journey away from the shadows of mediocrity, empowering them to step into their true power and authentic personality. By doing so, we ignite a transformation that propels them to a place of unparalleled importance and prominence in the hearts and minds of those who matter most. 

This is how brands become memorable and develop loyal customers that help drive repeat and referral business.

The Top Takeaways

Not only did our speakers deliver by sharing so many raw and personalized stories on stage, but they each took their own unique spin to tieing the theme into their specific area of expertise.

The result? >> SO much value for our attendees, who got to learn from a diverse group of speakers with different areas of expertise, experience, and background. 

We encourage you to check our speaker lineup out and start following them on social media because the best part is these speakers don't just shine ON stage.

These speakers truly shine everywhere they show up, which is why we asked them to be a part of our event. They are heart-centered and deeply passionate about what they do, and MAN did they drop value bomb after value bomb at the event.

Here are our top takeaways from Social Media Week Lima 2023!

Day 1

Jessika Phillips
Welcome to the Brand Emergence – How to emerge your brand via building a culture that focuses on psychological safety and relationship marketing. 

Jessika started off the day with a bang, sharing all about what holds us back.


  1. Security & Safety
  2. Elements in Environment
  3. Clarity with conviction

Security and Safety is the foundation upon which an empowered community thrives. By creating a safe space where team members feel valued and encouraged to share their ideas, we unlock remarkable results. 

Turning our attention to the Elements in Environment, we recognize the importance of assembling a team that aligns with our company culture. By carefully selecting and collaborating with individuals who embody shared values, trust is cultivated within the team. Take the time to understand how your team members prefer to be coached, enhancing communication and building stronger connections. Consider implementing a platform that celebrates and rewards each other's accomplishments, creating a sense of camaraderie and fostering a bucket-list mentality. Empower your team by setting aside dedicated time for them to learn new skills or pursue certifications aligned with their interests, cultivating a culture of dream building.

Finally, we arrive at Clarity with Conviction. Craft a brand manifesto that transcends a mere mission statement or motto. It serves as a guiding light, illuminating the path toward productivity and innovation. When your team possesses a clear understanding of their purpose and the conviction to pursue it, they unlock their full potential, driving progress and propelling your organization forward.

Our biggest takeaway >> Communication serves as the lifeblood of a thriving community. Engage with your team and actively seek their input. By asking what they want and valuing their perspectives, you create a foundation for collaboration and growth. 

Remember, what holds us back can be summed up in three letters: SEC BABY 

“Emerge is a verb: To move out or away from something and come into view. Think of a phoenix rising.” - Jessika Phillips

Bryan Kramer
Reimagine Trust: Setting A New Standard

Bryan took us through the journey of reimagining trust, that elusive yet vital element can be found in the simplest of examples, from the unwavering partnership of Batman and Robin to the unbreakable bond between beloved pets and their owners.BK

In our interactions, we must remember the power of H2H: Human to Human. This connection thrives on context, simplicity, and embracing imperfection. It's about engaging with others on a genuine, authentic level. As we navigate the realm of H2M: Human to Machine, we encounter a more literal and complex exchange, where imperfections can still bring about meaningful connections. And in the realm of M2M: Machine to Machine, the transaction may be literal and complex, but it lacks the emotional depth that comes from genuine human interaction.

In the era of AI, what truly matters is originality. In the words of Bryan Kramer, "There is no more B2B or B2C. It's H2H (Human to Human)." To cultivate authentic connections, we must embrace simplicity, empathy, and imperfection. It's the equation for authenticity.

Having an impact statement, a powerful "I believe statement," helps us ground ourselves and define our purpose. But to truly make an impact, we need to start sharing more and letting go. It begins with trusting ourselves. As Bryan Kramer wisely said, "You have to trust YOU before you can start trusting anyone else." Letting go and being fully present wherever we are is the key to deepening our connections and experiencing life to its fullest.

Our biggest takeaway >> Letting go opens the door to receiving more. Releasing control brings ease into our lives. Shedding fear allows courage to take hold. And by relinquishing the weight of the past, trust can be restored. Trust yourself, trust others, and trust the journey. In doing so, we embrace a world where authentic connections and meaningful impact flourish.

“There is no more B2B or B2C. It’s H2H (Human to Human)” - Bryan Kramer

Brie Anderson
From Fear to Forward Motion: Navigating the Future of Analytics with Confidence

Brie helped us say goodbye to Google Universal Analytics and welcome a new era of GA4, an event-based platform that promises a more dynamic privacy-conscious digital landscape.

GA4 embraces the power of machine learning, revolutionizing how we understand and analyze data. But to ensure accurate insights, it's essential to define your internal traffic, exempting your dedicated team from being counted within the metrics.441A3290

Harness the full potential of GA4 by exploring the events tab, a treasure trove of tracking opportunities. Fine-tune your tracking to optimize conversions, unlocking invaluable data about your audience. Create custom dimensions to capture nuanced information that aligns with your unique business needs.

As we say goodbye to the familiar, we step into a future brimming with possibilities. GA4 paves the way for a data-driven landscape that respects user privacy while providing the tools to gain meaningful insights. Adapt, customize, and thrive!

Our biggest takeaway >> Define your internal traffic so GA4 is not tracking your internal team as part of the traffic.

Brian Fanzo 
Future-Ready Your Business – Understanding How to Set Yourself Up Today for the AI Impact on Your Business Tomorrow

Brian helped us shift technology itself to a mindset of curiosity and open-mindedness. AI offers remarkable possibilities, and by embracing its potential, we can unlock new horizons.

To navigate this AI-powered landscape successfully, it's crucial to position ourselves where our audience stands today while simultaneously listening and analyzing where they will be tomorrow. Understanding the evolving needs and desires of our audience allows us to stay ahead of the curve and deliver tailored experiences that resonate deeply. 441A3455

Yet, let's remember that no technology, AI included, can solve all problems or prevent malicious actions. "No technology since the beginning of time has fixed 'stupid' or stopped bad people from doing bad things." AI is a tool, and it is our responsibility to work with and train it effectively, harnessing its potential to drive positive change.

So, how can we integrate AI into our daily lives? Here's a simple example: Imagine telling Chat GPT what ingredients you have in your fridge and specifying what you don't like. Then, ask for dinner recipes. This seamless integration of AI technology can provide you with personalized recipe recommendations based on your preferences.

As we embrace these transformative technologies, it becomes increasingly important to maintain authenticity and transparency. 

Approach AI with a mindset of curiosity and open-mindedness. By working hand in hand with AI, we can unlock its potential and pave the way for a brighter future. Let us embrace the power of technology while remaining vigilant and authentic in our interactions, ensuring that innovation is harnessed for the greater good.

Our biggest takeaway >> ADOPT THE “WHAT IF” mindset.

“We must work and train Ai. Not think that AI will do the work for us.” - Brian Fanzo

Jena Sterns 
The Journey of Emerging as a Small Business

Jena reminded us to embrace the spirit of innovation and dare to try something new. It's in stepping out of our comfort zones that we truly emerge and experience substantial growth.

"Rock bottom will teach you lessons that the mountain top never will." These words remind us that it's often during our lowest moments that we learn the most profound lessons about resilience, strength, and the capacity for growth. So, let's take what we are already doing and elevate it to something more. JS

So, what motivates you? It's time to emerge from the familiar and embark on a journey to kick ass. There is no better time than right now to embrace change, face challenges head-on, and propel ourselves forward. Discover what ignites your passion, and with unwavering determination, slam it into drive.

Remember, the path to personal growth is not always easy, but the rewards are immeasurable. Let the lessons learned in the depths of rock bottom fuel your ascent to new heights. Take a leap, trust in your abilities, and dare to emerge as the best version of yourself.

Our biggest takeaway >> Find what fuels YOU and slam it into drive. Emerge from your comfort zone and go kick ass.

“Take what you are doing and create something more.” - Jen Stearns

Terry Weaver
Stop Burying Your Genius

Terry asked us "Where did you bury your genius?" All too often, leaders inadvertently bury their superpower—the one thing that sets them apart and fuels their success. Instead of embracing their unique talents and abilities, they find themselves trapped in someone else's business, neglecting their own potential for greatness.

We must recognize that real failure lies not in making mistakes or facing setbacks, but in not starting at all, in failing to take action. It's time to break free from the confines of fear and self-doubt and embark on the journey toward our true calling.TW

It's crucial to stop striving to reach or live someone else's dreams. Each of us is unique, with our own passions, aspirations, and purpose. By embracing our individuality and nurturing our own dreams, we unlock the true potential within ourselves. It's time to rise above comparison and expectations, and instead, let our own dreams shine brightly.

So, dig deep and uncover your buried genius. Embrace your superpower, take bold action, and step into the path that is uniquely yours. Together, we can foster a community where each person is celebrated for their individuality and empowered to live a life aligned with their truest passions.

Our biggest takeaway >> Collaboration and community are essential components of long-term success. Support one another, and create a collective force towards our dreams.

“Real failure is not starting. Real failure is not taking action. It’s not in your mistakes.” - Terry Weaver

Marc Bowker 
Unleash your Heroic Potential

Marc helped us explore the steps we can take to optimize our AM and PM routines.

It all starts with setting a bedtime that allows for a restful sleep. Understanding that healthy adults require at least 7 hours of sleep per night, we can begin by experimenting on a weekend—allow yourself to wake up naturally, and then subtract 8 hours to determine your ideal bedtime.

Embrace a digital sunset. Turn off all screens at least one hour before bed to minimize exposure to blue light, which can disrupt our sleep patterns. 

Utilize the first hours of the morning to prioritize self-care and set yourself up for triumph. Hydrate and engage in activities that nourish your body, mind, and spirit. Dedicate just 1% of your day, which amounts to around 14 minutes and 40 seconds, to activities that align with your goals and values. MB

Put your phone in focus mode or "do not disturb" during periods of deep work. By minimizing distractions, you can channel your energy into tasks that truly matter. Embrace the concept of "WINS"—What's Important Now—and direct your attention and effort towards high-value activities.

Movement is essential for sustaining energy throughout the day. Aim to walk or engage in light physical activity every 20 minutes to keep your blood flowing optimally and invigorate your mind and body.

When it's time to wrap up work, commit to a "shutdown complete." Leave your work at the office, whether physical or virtual and fully embrace your personal life. Use this time to connect with loved ones, nurturing important relationships, and creating a healthy work-life balance.

Our biggest takeaway >> Love 0.0 encourages self-love and self-acceptance, embracing a mindset of growth and exploration. Love 1.0 celebrates familial love and the importance of responding to the bids for connection from our loved ones. Finally, Love 2.0 invites us to create micro-moments of awesomeness, slowing down and truly connecting with the people around us.

“Growth is not about knowledge, it’s about taking action.” - Marc Bowker

Julie Riley
Mastering the Art of Live Videos: Strategies for Building a Loyal Community

Julie showed us the essential need to define and nurture both micro and macro communities. On the micro level, platforms like Facebook groups, LinkedIn groups, and Discord serve as intimate spaces where deeper connections can form. On the macro scale, channels such as YouTube and Facebook pages, along with other platforms where your audience interacts, allow for broader engagement and reach.

To build a loyal community, consistency is key. Establish a regular live-streaming schedule so viewers can plan ahead and join your sessions. Promote your live streams across all your social media platforms to maximize reach and engagement. Utilize platforms like Streanyard to enhance audience engagement through features like displaying comments on screen and hosting giveaways. Providing value to your viewers is essential—educate, entertain, or inspire them, giving them a compelling reason to keep coming back. Authenticity is crucial; connect with your audience in a genuine and real way, sharing your passion and purpose. JR

Build Collaboration by inviting guests to join your live stream for interviews or Q&A sessions, creating opportunities for cross-promotion. Engage with your viewers by responding to their comments and questions, making them feel seen and heard. Recognize and appreciate your loyal community members by giving them shout-outs during your streams. Encourage your macro-community to become part of your micro-community by providing exclusive content that deepens their connection with you. And most importantly, don't forget the follow-through—continue engaging with your audience, even if it's through comments on replays. Maintain the momentum and strengthen the bonds within your community.

Our biggest takeaway >> Be genuine and real. Connect with your audience in an authentic way. Share your passion and purpose. 

“No matter what the follow-trough is, make sure you don’t live this step out. Even if it’s a comment from the replay. Keep engaging.” - Julie Riley

Mike Gingerich, Jennifer Brogee, and Victoria Gonzalez
How to Emerge as a Small Business Using Social Media

Mike, Jennifer, and Victoria dove into understanding the platforms and spaces where your target audience spends their time allowing you to connect with them more effectively. However, it's equally important to maintain a clean and positive profile. Implement profanity filters and moderation to limit negative comments and cultivate a welcoming environment for your community to thrive. MG Panel

When crafting your strategy, it's valuable to follow a branding guide that aligns with the A.F.E.E principles: Authenticity, Fun, Education, and Engagement. Authenticity is the cornerstone of building trust and fostering genuine connections. Embrace your unique voice and stay true to your values. Infuse fun into your content and interactions to create an enjoyable and lighthearted atmosphere that resonates with your audience. Education plays a crucial role in providing value to your community. Share insights, knowledge, and experiences that empower and enrich their lives. Lastly, prioritize engagement by actively involving your community. Encourage dialogue, respond to comments, and create opportunities for meaningful interaction. These principles form the foundation for building a thriving community that is connected, informed, and inspired.

Our biggest takeaway >> Incorporating the A.F.E.E principles into your strategy, can cultivate a community that not only supports your brand or cause but also fosters a sense of belonging and connection among its members. Embrace the power of community and create a space where authenticity, fun, education, and engagement thrive.

Jordache Johnson
Emerge into Web3 + Chat GPT

Jordache gave us the tips to be a 5-Star AI Chef. Tt's crucial to season your business for the digital future. Generative AI presents numerous opportunities across various aspects of your business, including content creation, paid ads optimization, task automation, and data collection and analysis. To create a recipe for success, gather the essential 5-Star Ingredients: JJ

  • AI business toolkit: Define the role of your AI assistant and envision the value it can bring to your operations.
  • Detail your products and offers: List out the features, benefits, pains, wins, and next steps associated with your offerings to provide a comprehensive understanding to your customers.
  • Ideal Customer Avatar: Leverage existing customer avatars or utilize AI to create a detailed profile of your target audience, enhancing your marketing and communication strategies.
  • Customers' beliefs: Dive into the motivations behind your customers' desire for your offers. Articulate why your solution is right for them, why you are the right person to provide it, and why now is the perfect time for them to engage.
  • Value Statement: Clearly communicate the impact your business brings to your customers' lives through a compelling value statement.

With Chat GPT, you can tap into its vast capabilities to enhance and diversify your content. Explore long-form content, short-form content, audio, video, and communication content, allowing you to engage your audience in various ways. Amplify the power of testimonials by utilizing Chat GPT to enhance and share customer experiences, strengthening social proof.

Our biggest takeaway >> SERVE YOUR AI MEAL - Create your 5-Star AI ingredients | Choose your content types | Create for each step of your customer journey | Be curious, KEEP PLAYING AND EXPLORING | Endless possibilities

Mark Suter and Tommy Truong
VR for Business: A Beginner’s Guide

Mark and Tommy helped us discover the world of immersive technologies: VR, AR, and XR. VR, like Oculus, immerses users in digital environments, while AR, such as Pokemon GO, overlays digital content onto the real world. XR, like Apple's Vision Pro, combines the best of both worlds, merging virtual and real-world experiences. These technologies find diverse applications, from creating impactful customer demonstrations, as seen with Mr. Manhole's visual product demo, to facilitating job MS + TT training through AR-generated scenarios. VR also serves as a powerful tool for raising awareness, as demonstrated by the Hope for Haiti VR App. Additionally, institutions like the London Natural History Museum leverage immersive technologies to bring virtual museums to life. Let's embrace these immersive technologies and explore the endless possibilities they offer.

Our biggest takeaway >> Get started by buying a headset, play, and get comfortable!

Day 2

Julia Jornsay-Silverberg
How to EMERGE with Humanity

Julia inspired us to open up and share authentically with your community can have a profound impact. Sometimes, even the shortest and most spontaneous content you share can strike a chord and resonate deeply with people. User Generated Content (UGC) is a powerful driver that influences purchasing decisions, so showcase your audience using your product to create a sense of connection and authenticity. JJS

Feature and celebrate your community, as they are the driving force behind your success. Embrace the P.E.O.P.L.E framework—plan ahead, empower your team, create open-ended content, infuse personality, learn, listen, repeat, and engage and evolve. Stay informed about industry changes to uncover opportunities, analyze your data to gauge the effectiveness of your efforts, and be willing to evolve and scrap what isn't working. Ultimately, be real, be authentic, and fearlessly emerge as you take action.

Our biggest takeaway >> Be real. Be authentic. Emerge with bravery and DO IT!

“It’s not about your tools. It’s about your technique.” - Julia Jornsay-Silverberg

Jennifer Watson
Make money while you sleep: The email marketing strategies that will help you do just that!

Jen helped us unlock the power of email marketing to generate income even as you sleep with these effective strategies! Begin by segmenting your subscribers based on various criteria such as custom details, fields, actions, geography, site and event data, deals, and attribution. Personalization is key—share your story, embrace vulnerability, and build credibility with your audience. Foster conversational engagement by creating a friendly and approachable tone in your emails. JW

Craft clever subject lines that capture attention and pique curiosity. Understand why people open emails: because they expect and trust your messages, your subject lines promise something they desire, and your subject lines evoke curiosity. Embrace these strategies to harness the power of email marketing and transform it into a revenue-generating that works for you around the clock.

Our biggest takeaway >> At the end of the day it’s all about building trust and people believing in the POWER OF BRAND.

Phil Mershon
How to Create Memorable Customer Experiences

Phil tapped into our creativity to create unforgettable customer experiences by embracing the power of the unexpected and unusual. Combine the familiar with innovative touches, just like the Savannah Bananas Baseball Club. Engage multiple senses to stimulate your customers' minds, enhancing retention and leaving a lasting impact. Consider Ebbinghaus's Forgetting Curve, and design experiences that defy it, ensuring your customers remember their journey with you. Craft meaningful PM emotional journeys, focusing on starting points, intentions, sources of happiness, and sensory enhancements like music, lighting, and aromas. Make your event akin to a film score, carefully engineering first impressions, peak moments, and last impressions. Understand your customer avatar deeply, and collaborate with marketing and your customer for insights. Create compounding moments that stick with your customers throughout the entire event, leaving them with cherished memories.

Our biggest takeaway >> Creating memorable customer experiences requires a thoughtful combination of the unexpected and familiar, along with multi-sensory stimulation.

Sadea Canty
How to leverage TikTok for your business

Sadea showed us the power of leveraging TikTok for your business. TikTok, a short-form video social media platform, has become a hotspot for users to explore and connect with local businesses. Don't assume it's just for Gen Z—the age group using TikTok is more diverse than you might think. It's not limited to dancing and lipsyncing either. Utilize trending sounds to boost visibility and get on the "For You" page. Remember, you don't need millions of followers to build engaged communities. SC

TikTok is here to stay, and there's always an audience interested in your content. With over 8 billion users on the platform, TikTok provides excellent advertising opportunities. Scrubb Daddy and many other businesses have already tapped into TikTok for marketing success. Embrace the platform's engaging content formats, such as video tutorials, storytelling, behind-the-scenes glimpses, testimonials, before-and-after showcases, entertaining content, Q&A sessions, user-generated content, product showcases, duets and collaborations. Take advantage of TikTok's vast reach and creative potential to connect with your audience in exciting and impactful ways.

Our biggest takeaway >> Someone is ALWAYS interested in your content. You do not need millions of followers to have engaged communities.

Katie Brinkley
How podcasting is a content-generating machine

Katie inspired us to just start your podcast! Crack the code to successful podcasting by overcoming the fear of the microphone and unlocking hidden returns. Begin your podcasting journey by defining your goals, understanding your target audience, setting a budget, and committing to the necessary time investment. Remember the "Who → What → How" framework to guide your content creation. KB

Explore the benefits of podcast guesting, such as increased brand visibility, establishing authority, networking opportunities, SEO benefits, and building personal connections. Transform your podcast episodes into compelling social media posts that showcase your unique personality and draw in your audience. Repurpose your podcast content into blog posts effortlessly by utilizing tools that convert transcripts into blog outlines. Embrace the power of podcasting as a versatile and cost-effective marketing tool, amplifying your brand and connecting with your community across various platforms.

Our biggest takeaway >> Embrace podcasting to unleash a content creation powerhouse that connects you with your audience on various levels.

Viveka Von Rosen
How to use Linkedin in your Pivot

Viveka helped maximize your LinkedIn potential in your pivot with these powerful tips. Embrace the appearance of spam in your inbox—it means you're showing up! Follow the 3 steps to successful emergence: build credibility, demonstrate problem-solving abilities, and craft compelling headlines that address your buyer's needs. Utilize your banner to make a strong first impression, and make it a potential call-to-action. In creator mode, customize hyperlinks in your intro section to direct traffic strategically. VVR

Answer the "Who → What → How" to effectively communicate your expertise. Leverage Chat GPT to enhance your bio and posts creatively. Seek the right connections—1st, 2nd, and 3rd degrees— to expand your network. Ninja trick: personalize your invitations by clicking "more" before connecting with someone new. Unlock the true potential of LinkedIn and elevate your pivot to new heights!

Our biggest takeaway >> Prioritize your LinkedIn strategy by scheduling dedicated time on your calendar.

Owen Video
The Youtube for Business Blueprint: How to make videos that get views, subscribers, and customers

Unleash the power of the Youtube for Business Blueprint to create captivating videos that attract views, subscribers, and customers. Follow the G.R.E.A.T Video Blueprint: Grab Attention, Relate to viewers, Explain your solutions, Ask for a Sale, and Tell 'em what to do! Embrace the Silo Strategy, where Youtube is more akin to Netflix than social media, focusing on time spent on the platform. OV

Break longer videos into smaller segments to encourage binge-watching. Keep the momentum going with multiple episodes on one subject, prompting Youtube to recommend your videos. Employ the Youtube SILO Plan to rank for keywords and mention famous names, ensuring a consistent approach across silos with similar thumbnails. Get ready to thrive on Youtube and make an impact on your audience!

Our biggest takeaway >> Create a cadence for conversions to drive meaningful results.

“The #1 reason the people fail with youtube is because they don’t put it in their calendar.” - Owen Video

Kate Paine
Grow your business brand on LinkedIn: Tips & Tricks to get traction with a company page

Kate powered up LinkedIn to grow your business brand with these tips and tricks for getting traction with your company page. LinkedIn is the world's largest professional social media channel and a vital platform for B2B businesses, with 80% of B2B leads coming from LinkedIn. Completing 100% of your company page leads to 30% more views, while 40% of LinkedIn visitors engage organically with company pages. Utilize the lead gen forms tab to create compelling calls-to-action and optimize your profile information for maximum visibility. Incorporate relevant hashtags, assigning appropriate admin roles, and invite followers to your page for increased engagement. KP

Follow the 5-3-2 rule for page posts, including shared content, original content, and fun/interesting updates. Aim for 2-5 posts per week, avoiding posting twice on the same day to avoid competition. Leverage the new LinkedIn Newsletters feature for targeted traction. Harness the potential of LinkedIn to propel your business brand forward and connect with your target audience effectively.

Our biggest takeaway >> In the B2B world, LinkedIn is a must!

Tony Christensen
Cracking The Code: Making Creative That DEMANDS Attention

Tony cracked the code and helped create attention-demanding creative that's cheaper, easier, and faster! Start with data retrieval, analyzing demographic, customer pain points, and benefits. Amplify your message by showcasing the main benefit and the benefit of the benefits. Follow the do's and don'ts: test using small logos or none at all, avoid stock images, and steer clear of ads that look like ads. Opt for easy-to-read fonts and use contrast effectively, like white background with black font for better readability. Bold statements, before & after photos, and split-screen images work wonders as attention-getters. TC

Embrace the three-step process: Research, create three image variations for one concept, and analyze and iterate. Leverage powerful tools like Facebook Ad Library for research, Canva for easy image editing and graphics, Adobe Photoshop for image editing, and Facebook Ads tools to fine-tune your creative. Make your message stand out and demand attention with creative that speaks to your audience in a compelling way.

Our biggest takeaway >> Prioritize clarity in your visuals, guiding viewers' eyes through the graphic or photo strategically.

Jeff Howell
Emerging Over Video: How I Learned to Just Do It.

Step into the world of emerging over video and embrace simplicity with authenticity. Consider your thought process, audience, message, and takeaway—making sure you're being real enough. Simplicity often shines, as seen in Damian Ross's example of 300 videos in 300 days, extended to 1000 days. Authenticity matters greatly, allowing people to relate on a deeper level. JH

Don't fear being authentic; it's a strength, not a weakness. Embrace your true self, encouraging others to do the same. Embracing vulnerability and authenticity leads to genuine connections. So, be real, be you, and keep it simple—it's a powerful recipe for impactful content. 

Our biggest takeaway >> Let your authenticity shine through, inspiring and connecting with your audience on a deeper level.

“Consider generating simple content that doesn’t hide your authentic self, be real, be you, be simple.” - Jeff Howell

Post-Conference Action Steps:

It's all too easy to get information overload after attending a conference.

That's why we want to help you implement everything that you learned! 441A3064

Or hey, maybe you're reading this and didn't even attend the conference! We're here to help you too ;) 

We encourage using our post-SMWL action plan below as a way to tap into the power of the ideas generated in Lima for your business! 

Here is our post-SMWL23 action plan:

  • Make your "critical three" list - aka write out the 3 most critical action items that you want to take as a result of listening to all of the amazing speakers. (Here's a tip for one item: join our SMWL22 Facebook Group if you haven't already!) 
  • Follow our speakers on social media
  • Exchange phone numbers with someone you met at the conference that you'd love to have as an accountability buddy for taking action
  • Revise your website copy or social media posts to be more authentically you 
  • Connect with people from the conference and be sure to follow up with those that you think could be a great fit for emerging with! We recommend that you reach out via email or social media and start a conversation about how you might be able to work together or help each other with your goals!
  • It's time to open your notebook from Lima and browse back through the notes you took. It's amazing how quickly time flies and there's a good chance that you haven't been able to follow up with everyone you wanted to and/or take action on everything you had in mind when you left Lima. Now is the time to make sure you do them!
  • Mark your calendar for SMWL24! Before you know it, June 19 + 20, 2024 will be here and we'll be doing this all over again!

Pro tip: Put these to-do list items in your calendar. This is a great way to hold yourself accountable.

Conferences can be overwhelming at times, and the emotional crash afterward is totally "a thing," which is why we're here to help you keep that momentum going! 


Our event truly would not have been everything that it was if we didn't have the generous and incredible support from this amazing lineup of businesses: 

Thank you SO much for all of your support! Our conference would not have been what it was without you.

What's Next:

Join us at Social Media Week Lima 2024, where we'll explore the power of building deeper-rooted relationships in business. This year's theme, "Roots," dives into the essential elements of customer engagement, service, and loyalty.

Immerse yourself in a transformative experience, where industry leaders and digital marketing experts will share their insights and strategies for cultivating meaningful connections with your audience. Discover how to nurture your business relationships from the ground up, unlocking the potential for long-term growth and success.

At #SMWL24 , you'll gain invaluable knowledge through captivating keynotes, engaging panel discussions, and interactive table talks. Connect with like-minded professionals, entrepreneurs, and innovators who share your passion for building authentic connections. Network with industry giants and explore cutting-edge tools and technologies that will help you foster customer loyalty and drive business growth.

Experience this #relationshipmarketing experience-led topics, delicious goodies, and warm hospitality that Lima, Ohio has to offer, while you engage with fellow participants and expand your professional network.

Don't miss out on this incredible opportunity to deepen your understanding of customer engagement, service, and loyalty. Register now for Social Media Week Lima 2024 and unlock the potential of deeper-rooted relationships in business. Together, let's plant the seeds of success and watch them grow!

Secure your spot today!

Get the C.A.R.E. and Brand Manifesto Workbook NOW Marketing Group

Tags: relationship marketing, SMWL


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