The year is 2020. The world has become even more of an online and fast-paced place. What does this mean for the relationship between companies and their clients? What are those relationships going to look like? In a world that is instant and more communication is done online than face-to-face, how can you continue to make your company stand out and continue to bring in clients and make them happy? Building better relationships is going to be essential to remain successful in your industry. Relationship building means worrying more about your clients than yourself; engaging more, interacting more, sharing more, and caring more. Here’s how you and your company can continue to build better relationships with your clients now and in the future.
Humanize your brand. There are a lot of industries in the world that come off as dull, impersonal, and cold. If you are one of these, building better relationships with your clients is going to help you reach more people and remain relevant. Humanizing your brand means letting your clients or potential clients see the real and more personal side of your company. Show clients that you are human. One way to do this is by sharing videos and photos. The videos can give clients virtual tours, tips for the industry, or specific how-to’s for the industry. Photos are very important in showing the more human side of your company; share photos of a fun event or a typical day in the office.
Provide resources. Along with providing information through videos, you can also provide information in written form. A great way to show clients and potential clients that you are an expert in your industry is by providing them with resources including any information that you think they might need. These resources could include blogs, newsletters, and e-books. Keep clients happy by continually providing them with new and up-to-date information about your industry.
Engage and interact. In order to build better relationships with your clients, be sure that you are on multiple social media platforms like Facebook, Twitter, or LinkedIn. Social media platforms give clients and potential clients the ability to interact with you. Clients will finally feel like they can communicate with you in a more comfortable and personal way. Clients will feel like they can finally have a say about certain things in the industry. Social media gives your company the opportunity to create a positive and friendly image of your brand.
Never stop delighting. Even if you get on social media, create a couple of blogs, and share a couple of videos and photos, do not stop there. Continue to provide these resources for clients. Continue to interact and engage with clients online. It is when companies stop doing this that they start losing clients or worsening relationships with clients. Never stop delighting your clients or giving them the attention that they deserve.
When it comes to relationship building now and in the future, it is all about staying at the top of your game. Always know the latest news, trends, and information in your industry and continue to share that with your clients. Interact and engage with clients in order to remain top of mind. Continue to show clients that you are more than just a company; you also have a human side that is worth getting to know. Build better relationships with your clients now so that you can continue to have these relationships in the future.
Comments