What an inspirational day.. I know for one everyone here at NOW Marketing Group, first and foremost, wants to express our deepest respect and admiration for not only the nominees in our Cancer Survivor GiveBack contest, but to all cancer survivors out there. Working with HCF, Inc on this give back campaign was truly an honor for our company.
During the first quarter, through collaboration with administrators and the marketing team at HCF, we began looking at ways we could celebrate National Cancer Survivor Day. Our thought process was that we wanted to create a vacation getaway as a way of honoring those who have experienced so much through their fight with cancer and are an inspiration to us all.
We narrowed the possibilities down to four potential destinations, and ultimately decided on Mackinac Island, Michigan. 24 different HCF Care Communities participated in this event, and we had 30 nominees with well over 2000 votes! Our contest ran for two months across the 24 Facebook pages, saw cross promotion on both Twitter and YouTube, and was promoted on many different media avenues across Ohio and Pennsylvania. The ultimate prize pack was valued at $3,600, including a two night, all-inclusive stay with breakfast and dinner at the Grand Hotel plus two rounds of 18 hole golf on their award winning course, The Jewel.
After they return from their trip, we look forward to hearing back from our grand prize winner, Steven Musser, as well as his family, on how much they enjoyed their getaway. We respect his determination and courage as a cancer survivor and want him to have a wonderful time. Thank you to all of the local media organizations who helped to get the word out, including the Lima News, Clear Channel, Childers Media Group (formerly Maverick Media), Wave 96, The American Cancer Society, as well as everyone who shared this contest online. -- Jeremiah
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