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November 10, 2016

14 of our favorite content marketing apps and tools

By NOW Marketing Group
Apps-to-help-you-1

Having a hard time creating content? Look no further, we’re bringing you 14 of our favorite content marketing websites, apps, and tools

A research study by BitQuirky found that 72 percent of digital marketers say that branded content is more effective than magazine advertisements. And, content marketing costs 62 percent less than outbound marketing while generating three times as many leads.

Content has been dubbed as the number one way to generate traffic to your website and social media pages and shows no signs of slowing down.

Together, we’ve put together a list of our favorite content management tools and helpful links so you can rock the content marketing scene.

Start with the who and what

Before you begin to create your content, you should stop and think a little about who you want to be reading your content. You can do this by creating buyer personas to identify who your audience is.

To create personas online use this website:

Make My Persona

After you determine who you’re for, it’s time to think about what topics you should cover. Hubspot's topic generator helps you plan out topics for your blog:

Content Marketing Tool - Buyer PersonaBlog Topic Generator

Another blog topic generator:

Topic Generator

Do some research and get a framework for blogs, social media, and content:

SEO Research

Get your headline analyzed by CoSchedule:

Headline Analyzer

Be on the lookout for typos

The last thing you want is to create content that is filled with typos, grammatically errors, and spelling issues. There are many tools out there to help make sure your writing is clear and accurate.

Easily check grammar and spelling with Grammar.ly:

Grammar.ly

Organize that content

Now that you have your blog topics and an ideal audience ready it’s time to organize a content calendar.

Trello helps you schedule and organize your content calendar and collaborate with others working on your content marketing team:

Trello

CoSchedule is a marketing and social media calendar and workflow management tool with WordPress integration

CoSchedule

Missinglett_r monitors your blog 24/7 and turns it into a unique drip marketing campaign:

Missinglett_r

Asana for tracking content projects and sharing ideas, schedules, images, etc.

Asana

Need some inspiration on what to post and share on social media?

Use these content tools:

Content Marketing Tool - Social MediaFeedly offers daily inspiration for great content ideas:

Feedly

Find user-generated content for Instagram with Found on Tack:

Found on Tack

This is an easy way to find curated content:

Paper.li

Extra Bonus: If you find the content you like on Facebook use their “Save” feature to revisit it and post later.

Save posts on Facebook to share them later:

Facebook

While creating content may at first seem daunting, we hope these tools help. There is no time like the present to get started with your content marketing! It will help you generate more traffic and ensure your online presence is growing.

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Tags: inbound marketing

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