Technology has always been evolving from the days when phones looked like a “Zach Morris brick” to today, when people would rather text, DM, or ask ChatGPT than pick up a call. (I have a back story to this because I worked in telecommunications when polyphonic ring tones were the next big thing) But even as the tools change, one truth remains constant: relationships are still the real currency of business.
At NOW Marketing Group, we believe brands don’t need to shout louder to get noticed. They need to connect deeper. In this age of AI, it’s not about replacing relationships with automation it’s about using technology to amplify the human touch that makes you unforgettable.
As I often say:
“Stop counting likes and start counting conversations.”
The CARE Framework for Relationship Marketing
Our CARE approach has guided us — and our clients — for more than a decade:
- C — Capture Attention: Cut through the noise with real stories and practical advice that resonate with your ideal audience.
- A — Articulate Clearly: Share your message with clarity and conviction so your brand is known for more than a product — it’s known for a purpose.
- R — Relationships First: Build trust and loyalty so followers become fans, clients turn into advocates, and your community becomes collaborators.
- E — Exceptional Experiences: Go beyond transactions by creating moments of delight people can’t help but share.
As I tell every audience:
“Relationships will always be more powerful than marketing.”
Playing the Long Game
Take our NEW live show that will be kicking off this month called “The Long Game”, co-hosted with Jeremy Knauff. We created it for overwhelmed digital marketers, SMB owners, and PR professionals who need clarity in a noisy marketplace.
We don’t just stream an AI episode and walk away. Each show will be with real people talking about real issues… then repurposed into blogs, social snippets, email recaps, and quotables that fuel ongoing conversations. The result? A community that shows up week after week not because of a catchy headline, but because of the consistent value and human connection.
That’s the power of pairing AI (for repurposing, scheduling, and amplification) with authentic relationships (stories, insights, and shared experiences).
Case Study: Range Kleen Partnership
When Range Kleen partnered with NOW Marketing Group, their goal wasn’t just more sales — it was to build awareness that everyday kitchen products can spark lasting memories.
By aligning their message with relationship marketing showing how drip pans, broiler trays, and gadgets make family traditions easier we helped them transform from a “replacement parts” company into the heart of the home.
Instead of pushing discounts, we tell stories of family meals, seasonal cooking, and memories made around the kitchen. That’s what captured attention and continues to grow their following.
We take this approach with every client we work with. Starting from the inside > out. CARE
Inside Out: Why This Matters in the Age of AI
AI can draft copy, schedule posts, or generate endless ideas. But it can’t care.
That’s your role.
AI should work inside out — starting from your brand’s manifesto, mission, and relationships. When technology reflects the heart of who you are, your message scales without losing authenticity.
As I remind our team:
“Delight. Deliver. And do it all over again.”
Key Takeaways
- Lead with Relationships, Not Transactions. Marketing can’t fix a bad experience.
- Use AI to Amplify, Not Replace. Let technology handle scale so you can focus on connection.
- Play the Long Game. Building trust, reputation, and credibility takes time — but it compounds like interest.
- CARE is Your Compass. Capture attention, articulate clearly, build relationships first, and create exceptional experiences.
The future belongs to brands that remember: People don’t want more marketing. They want more meaning.
Are you ready to out-CARE your competition?
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