A QR code (Quick Response code) is defined by Wikipedia as “a specific matrix barcode (or two-dimensional code) that is readable by dedicated QR barcode readers and camera telephones. The code consists of black modules arranged in a square pattern on a white background. The information encoded may be text, URL, or other data.”
QR codes are similar to barcodes used by retailers to track inventory and price products at the point of sale. The big difference between the two is the amount of data they can hold and share.
- Barcode
Bar codes are linear one-dimensional codes and can only hold up to 20 numerical digits. QR codes are two-dimensional matrix barcodes that can hold thousands of alphanumeric characters of information. Their ability to hold a LOT of information and ease of use makes them a VERY useful tool.
How? Consumers want immediate access to relevant information, and QR codes make that possible. QR codes connect people with each other and to multimedia digital content, which makes them very useful for businesses and consumers alike!
How do they work?
- 1. Make sure your phone can scan a QR code with its camera through a downloaded ‘QR Reader’ application (very easy to do with most smart phones) or with software that's already installed on your phone. Then…
- 2. When you see a QR code, use your phone's application to scan it!
QR Codes can be used on--
- Your business card
- Your brochures and other marketing materials
- The sides of vehicles and trailers
- Product tags and packaging
- Convention and event name tags
- Restaurant menus
- Event ticket stubs
- Point-of-sale receipts
QR Codes can link to--
- Valuable coupons and special offers
- A special, personalized message or offer
- A video about your business
- A website for more information
- The process for hiring your professional services
- Directions to your business
- A sign-up form for a loyalty club
- Customer feedback forms
- Installation instructions
- Sources for replacement parts and service
- Recommendations for complementary products and services
- Free mp3 downloads
- QR Code at the Naperville, IL Public Library assists visitors with helpful advice
Ready to try it? (Hint: This will take you to Now-Marketing-Group.com)
Sources used:
“What’s That Bar Code”, Google Favorite Places (https://www.google.com/help/maps/favoriteplaces/business/barcode.html)
"How QR Codes Can Grow Your Business", SocialMedia Examiner, Feb. 7, 2011 (https://www.socialmediaexaminer.com/how-qr-codes-can-grow-your-business/)
- © 2011 NOW Marketing Group, Inc.
Want a QR Code for your business?
Send us an email at info@now-marketing-group.com and we'll create one for you - FREE!
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