A successful business doesn’t just adapt, it stays ahead of the curve. Those who don’t, simply don’t survive. They go the way of the payphone. So if your marketing plan is tied up in outbound marketing, you might want to consider if you’re staying ahead of the curve or slowly being left behind.
Outbound marketing is bombardment, and consumers don’t like it, and they don’t have to put up with it anymore. They’re tuning out to those messages more and more.
Meanwhile, inbound marketing is trust. It’s an interactive form of communication that connects companies to their buyers. Inbound marketing combines educational, engaging, entertaining and expert content with a strong presence on social and online media. The result is long-term sustainability.
Through inbound marketing, customers come to you through your search engine optimization, content creation, blogs, social media and referrals. Why? Because you are providing value on a daily basis. So how do you do this? Take a look at the stages of NOW Marketing Group uses in its’ Inbound strategy. Also, take a look at our Inbound Marketing infographic below.
STAGE 1: THE PLAN
Developing a marketing blueprint for success.
HOW: Work Smarter, not harder: Create online marketing plans with measurable goals. Develop buyer personas, SMART goal development, brand creation, customer lifetime value measuring, strategic development and brand creation.
STAGE 2: Attract
Targeting qualified prospects to increase return on investment
HOW: Attract Your Ideal Prospects: Develop a content marketing strategy to drive traffic with SEO, blogs, viral videos, creative content, guerilla marketing and social media marketing.
STAGE 3: Convert
Create a 24/7 online sales department
HOW: Develop strategic workflows. Turn your website into a lead generating machine by creating custom calls to action, landing pages, web 2.0 development and marketing workflows.
STAGE 4: Engage
Nurturing your leads
HOW: Succeed in relationship marketing. The truth is, people buy from who they know, like and trust. Trust is built through email marketing, social media marketing, content marketing, infographics, video marketing and marketing automation.
STAGE 5: Delight
Converting and wowing
HOW: Under promise but over deliver. Build a marketing army around your brand through social media management, creative contests, podcasts, testimonial videos and e-newsletters.
STAGE 6: Measure
Measure and improve
HOW: Get the most out of your marketing by tracking marketing efforts with actionable analytics such as: Google analytics, Hubspot integration and Calls To Action conversion.
NOW Marketing Group has developed this process to help your business be successful in the modern world of marketing. Interested in a custom marketing plan for your business? We are ready to help.
Give us a call: 877-380-6698
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