Think healthcare marketing can’t be fun? Think again

What’s your first thought when you think of healthcare … Ready, Set, GO!

Do the words proper, white or sanitary come to mind?  If so, guess what? It can be so much more than that.

Healthcare marketing doesn’t have to lose its focus on wellbeing and care, but it is essential it be BOLD while bringing a sense of education and fun to your followers. After all, boring doesn’t increase engagement! That’s why we’re here to help take your Healthcare Marketing reach to the next level with our top three standout strategies to making healthcare marketing fun!

Showcase Your Culture

Do you have a team member who volunteers at the humane society? Maybe your office ran a 5K together? Perhaps the company Christmas party was awesome.

Document the moments that showcase your company’s personality. These moments humanize your brand.

You’re not just a body of individuals who clock in and out, you’re a team. You thrive on each other’s accomplishments and working with one another.

Don’t just be “the brand,” put a face and meaning to the brand by celebrating these moments through pictures of spirit days, the history of the organization or just keeping up-to-date on what meetings and events team members are attending.  Think of it this way: If you’re expecting followers to invest in your company, they want to get to know, like and trust you first.

Campaigns that Capture Attention

Does your organization like to give back, by donating canned goods to local food banks or raising awareness for health issues?  If you’re nodding your head yes, then let your audience know, and craft a campaign theme around that concept.

An amazing campaign will capture the heartbeat of the company internally, while working its way to the fans.  The key to running a campaign is to set a goal, and make everyone feel as if they are part of something while working toward this purpose, from the employees to the followers.

Create a Theme

Separate your company from the pack by setting a trend. Theme days are a cool way to put a spin on the ordinary.  Instead of a typical therapy tip, try spicing it up by making it “TherapyTipTuesday,” or “MeetTheTeamMonday."

These exciting themes keep your followers coming back with the consistency of their set days and allow them to learn fun new facts about your team or educate your followers in an unusual and engaging way.

Marketing done right is meant to make an impact. Whether you realize it or not, your company has personality, let people see it.

Capitalize on what you’re organization is already doing through your work environment, theme days and givebacks, and bring it to the forefront in your marketing.  With these three standout strategies we’re sure your healthcare organization will set the web on fire.

And remember, marketing is meant to be fun, even healthcare!

The fact is, Social Media is the No. 1 Activity online and using it to enhance your online marketing strategy can increase your return on investment.