What are a few things you must be doing on social media in 2016 in order to be successful? We've gathered 20 social media rockstars to give you their best advice in under 30 seconds. What did they have to say? Read on to find out!
“I wanted to share with you a quick social media don't for 2016 and that would be don't forget to test your Facebook Live video before you go live. This way, for example, if you’re using any extra equipment or if you’ve never done one before, you can test it out and see how it works. For example, you can go to your Facebook profile, create a Facebook live video, and only share it with one or two other people that you have tested.”
“My advice is to know your platform. If you’re on LinkedIn and you're focused on business to business, focus your content on business. And yes, while the oily hot model on LinkedIn might get a lot of comments, they're probably going to be negative comments and that's not going to help your brand or your business.”
Viveka von Rosen
“Video: Make it a priority. Especially video through live broadcasting technologies, such as Periscope, Blab, and Facebook Live. Let's talk about that last one, Facebook Live. With any of the live broadcasting technologies, one of your power benefits is that you are in real time with your audience and in conclusion of that broadcast you have a video that you can repurpose and embed on your website. So try out live broadcasting as a means to create content.”
"My top social media tip is this. I believe that we live in one of the most privileged times to be able to do business. The world is literally our oyster. We can get the attention of as many potential customers as we wish if we do things right. In fact, we have the power to make sure that our brand is in the palm of their hand. However, it’s really important that we treat each and every one of these relationships with the respect that they deserve. Don’t forget that each person that comes into your community has the power and the influence to help other people make a decision about what it is that you sell.”
“It’s time to get more strategic about the way that you’re using Facebook in your business. And that means stop solely relying on organic means to getting your content seen by your ideal customers. Instead, start strategically investing in some Facebook advertising, that's going to make sure the right messages are showing up to the right people at the right time so that you start achieving more success for all the time and effort that you’re putting into your Facebook marketing.
“2016 will be the year in which we need to stop relying on organic reach and start focusing on social ads. Organic reach is not dead, however as more companies jump on the social media wagon, it gets harder to reach your target audience. So the way to compensate for this low rate is running effective social ads.”
My words of advice to you: get out of the house. If your business isn’t doing what you wish that it would be doing, if your social isn’t performing as you wish it was, get off of the screen. Quit looking at yourself on Snapchat, and every other platform. Go look people in the eyes, real eyes. Not just digital. Understand who they are and what they need from you.
“The biggest takeaway in social media in 2016, I feel, is for businesses to have the ability to respond to every customer comment on every social channel. The key here is to make sure no comments go left ignored and to make sure you reply to every customer, for at least the minimum to acknowledge you’re looking into the response.”
“You’ve got great content but what you need to do is ignite your content. Here is a quick example you need to go to Facebook, after you’ve done you’re blog post, and you need to create a live video about it, and do a little live streaming. Answer questions about it, then direct them over to the content.”
“My social media tip for you is five words: use video and live streaming. You’ll get greater reach on Facebook. And with over 8 billion daily video views on Facebook, 10 billion daily video views on Snapchat, and over 1 billion YouTube users, it’s simply something you can’t afford not to consider. Use video. Live streaming, Facebook Live, Periscope, use it to reach and engage with your viewers in real time. Show them the real, raw, and unedited version of you, your company, or your destination.”
Use Facebook Ads. Get into the Facebook Ad manager and power editor. Bypass fan marketing and go straight for leads and sales. Test more ads, more posts, and more landing pages. Do something weird.
“My super quick tip? Know your outcomes. Know exactly why you are on social media and how your activities everyday align to that purpose. Then you make the most of it”
“This one is so easy! My best advice for social media in 2016, don't be a guru. Teach people what you know but don't be a guru.
“Something we have to be doing in 2016 on social media is bridging your audience. What I mean by that is we can’t expect our audience to come find us on either new channels or things that we're doing. We must go to where they are at and engage and provide value. Something we can’t be doing and shouldn't be doing in 2016 is going to other channels and tell people what to do or where to go, give them the how and the why and Inspire them.”
“Share less content, but better content with your audience. Avoid contributing to the noise and over saturation on social media today and instead reserve your post for the best content you can create. You’ll get better value for your audience, you will get better engagement from them, and you’ll get better results for your business.”
“Start with your why. Why are you on social media in the first place? You really need to understand your purpose as you determine which platforms are meaningful to you. Then, secondly, know your data and understand what your goals are with social media and then figure out if you're accomplishing them. Don't be afraid to shut down channels that are not getting you the results that you're looking for.”
“The one thing I think brands must start doing in 2016 if they haven't done so already on social media, is having an active social customer care program in place. Meaning you need to be responding to all of your customers and potential customers a very timely manner, ideally within a day or actually I should say within the hour and at worst within the day. As far as one thing that brands should stop doing is they should stop creating content, especially promotional content if they do not have a social ad budget to support it. Social media has become a pay-to-play platform, especially when it comes to promotional content, so wasting all that time and energy on creating content, especially promotional content, if you don't have an ad budget, it’s just a waste of time and time is money.”
“So, I'm an email girl and I love email and I feel like every year it continues to be a powerful tool for your business, so keep this in mind. The money is in the list. That is my tip for social media 2016, everywhere you touch your audience grow your list. Don't be afraid to ask, what's the worst they can say, no? Get those email lists together, friends, and start using it a great tool for your business to grow your brand awareness, to grow your credibility and your influence. The money is in the list. Kaching!"
“Major key to snapchat success: you have to go outside the box and use just a little bit of personality.”
“What does a business need to do to succeed on social media in 2016? The short answer is humanize. Don't be afraid to put a face on your brand. Put them on Snapchat, Periscope, Facebook Live, engage with your audience, ask them questions, and listen to what it is they want, they like, and they appreciate about your brand. In return, they will appreciate you.”
“Collaborate with others, you don't have to have it all figured out! Find other people that have the same goal as you, where you guys are trying to accomplish the same mission. Bring it together, where you guys can maybe host a tweetchat together, create a video, or create a white paper together. Work together to benefit your audience; remember the more present you are online, the bigger your presence is perceived. This can work to your advantage and strengthen your relationship both with the community and with your audience.”