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May 31, 2016

5 unbelievably exciting ways you can use Twitter Polls

By Brian Williams
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Twitter has been making all sorts of exciting changes in order to stay fresh with its users.

Twitter is a great place to start conversations, build and engage your followers, not to mention collect some pretty amazing data! In 2015, Twitter introduced polls that allowed your community to weigh in on a burning question or if you just want another’s opinion. That great thing about Twitter polls is that all answers are anonymous, and polls tend to get more engagement than a regular Tweet because it’s an easy way to engage and everyone loves to give their opinion.

If you haven’t taken advantage of Twitter polls yet, now is the time! Here are 5 exciting ways you can use Twitter polls to effectively engage your audience and collect data:

Ask their opinion.
Ask for feedback.
Use entertainment to grow your engagement.
Drive your website traffic.
Use Twitter polls during live events.

Ask their opinion.

Everyone has an opinion (whether you want to hear it or not), conducting a Twitter poll will help your audience be honest with their response. If you have a new product, service or store hours that you want to test out, ask your followers for their opinion beforehand.

Ask for feedback.

If you want to do a product comparison, or you want to see who your audience’s favorite sales associate is create a Twitter poll! The great thing about asking for feedback shows your audience that you really do care what they think. When collecting data, Twitter polls are a quick and easy way for your audience to respond because no email, name, address, or telephone number is required (of course they must have a Twitter account). Plus there is a time limit so you will get the feedback you’re looking for within a few short days!

Use entertainment to grow your engagement.

Need ideas? Is there a big high school sporting event over the weekend? Ask your followers who they think will win. Super Bowl predictions, favorite spot for lunch, or favorite season are also great things to ask your audience with the help of Twitter polls. Asking real life questions will show your followers that you are human, and don’t be afraid because Twitter is a great place to start a conversation.

Drive your website traffic.

Most likely, your website has a place for the most frequently asked questions. Ask your audience some of these questions with the help of Twitter polls, and include a link pointing them back to your website where they can find the correct answer. Who knows, maybe they will end up staying on your website longer than expected.

Use Twitter polls during live events.

If you’re at a conference and want your attendees anonymous response to a question, simply direct them to your Twitter account where they can answer with a tap of their finger. Don’t forget to change the length of your poll and use a hashtag relevant to the event in order to gain impressions.

There are so many exciting ways you can use Twitter polls to keep your audience engaged, but the key is to try them out for your business. Social media continues to evolve and in order to keep up and stay ahead of the curve we need to take advantage of all the features it has to offer.

Are you currently using Twitter Polls? We want to hear from you! How did you use them and what was your experience? Test a few ideas out and let us know the results. Happy Polling!

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Tags: Social Media Marketing, Twitter

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