Here are our top picks for apps that social media managers should use to grow their channels in 2020.
Social Media Management & Social Listening
Agorapulse is an easy-to-use social media management software that allows you to drive engagement and build authentic relationships with your audience all in one platform.
It lets you do all of these things:
One tool that lets you do it all? We’re hooked.
Capturing attention starts by knowing your audience to their core. With a tool like Facebook Audience Insights, getting to know them is a lot easier. It gives you aggregate information about two groups ofpeople—people connected to your Page and people on Facebook—so you can create content that resonates with them. Then, it lets you quickly find more people like the ones in your current audience.
See age and gender breakdowns, education levels, job titles, relationship statuses, and more.
Find out what people like, learn about their interests and hobbies, even begin to understand their lifestyles.
To hear and find out what everybody is talking about your brand, is neither easy nor fast. That’s where BrandMentions comes to the rescue. BrandMentions is a brand monitoring tool designed to track and engage in online conversations in real-time. It’s an asset for marketers, business owners, public figures, influencers, people that what to thrive in their business. It works great for spying on your competitors, managing your brand reputation, media & brand monitoring, content marketing, and much more.
It is an innovative tool for web and social monitoring that works excellent for four main things:
- Gain Instant Insights About Any Business
- Identify Business Opportunities
- Perform Efficient Web and Social Listening
- Keep Your Company’s Online Reputation in Your Control
Iconosquare is analytics, management, and scheduling platform for brands who are looking to increase their presence on social media. With this tool, you can improve performance by making insightful, data-driven decisions based on clear analytics. You also get a customized dashboard that quickly visualizes the metrics that mean the most to you. Plus, scheduled reports help you stay on top of your game.
Content & Writing
Have you ever wondered what your audience is asking that you could answer in a blog? Answer the Public has got you covered. Just type in your core keyword and Answer the Public will show you what people are asking in basically any iteration you can imagine.
"I like to use Answer the Public to generate a list of potential blog topics. It gives a visual overview of the questions that people are typing into their search engine and breaks them down into categories like what, where, why, etc. It also helps target keyword research and answer the questions your audience is really asking. It's a great tool that makes my job a lot easier." @NOWMG Click to Tweet
We get it, coming up with blog topics is hard. Here is another tool to help you.
Still haven’t crafted the perfect blog yet? Here’s another tool to try out. This one helps you come up with catchy titles that are sure to draw your audience in.
Are you looking for a little insight on a topic? The Content Strategy Discovery Tool helps you find inspiration for your content marketing topics quickly and easily.
Are you still struggling to come up with a good headline? Here’s another option from Inbound Now.
Tired of finding content to share on social that sinks like a rock? Boost engagement and find content that people want to like, comment, and share with Buzzsumo. It helps you find content that performs well and even lets you collaborate with influencers. Find trending topics, spark ideas for your own content, and find creators who are aligned with what you’re trying to do online.
ContentGems is a content discovery engine that helps you find relevant and timely content that you can plug into anything. It scans hundreds of thousands of articles from the best online sources. Then, it presents you with a stream of relevant and timely content. This tool is perfect for social media, websites, newsletters, and more.
With ContentGems, you can:
- Follow feeds—Monitor their massive database of news and blog feeds, or use your own custom collection of feeds.
- Use filters—Use keywords, social signals, and other advanced filter settings to dial in on your preferred content.
- Create workflows—Use custom workflows to push curated content to multiple platforms at the same time.
Sometimes the caps lock key gets stuck. Sometimes we need to shout (and then dial it back a notch). For those times you’ve got upper case letters that need to be lowercase—or vice versa—the Convert Case tool is here for you.
Instead of erasing and retyping (gross, who has time for that), you can just copy and paste into the editor and choose what case you want your letters in.
Do you have a tendency to talk more like an engineer than a lay-person? If so, you might benefit from the Hemingway Editor. Whatever you’re working on, just drop it into the editing box and let Hemingway take your words from confusing and hard-to-read to simplified and clear. It shows you exactly which sentences to break up, which phrases can be simplified, and grammar tips that make your writing reader ready.
This tool automatically detects potential grammar, spelling, punctuation, word choice, and style mistakes in writing. It can also flag potential issues in the text and suggest context-specific corrections for grammar, spelling, wordiness, style, punctuation, and plagiarism. It is available as a web or desktop editor, as a browser extension for Chrome, Safari, Firefox, and Edge, and as an app for both iOS and Android. It is available as a limited free tool, or you can choose the premium subscription for access to all the tools. The company also offers an enterprise tool called Grammarly Business.
Here are some things Grammarly can help you with:
- Advanced Grammar Rules
- Contextual Spell Checker
- Vocabulary Enhancement
- Plagiarism Checker
- Corrects Writing Mistakes.
Reviews & Mentions
People are searching for your business. They’re asking questions about your locations, hours, services, and much more. Don’t let incorrect listings and bad info online keep you from your clients. Use Yext to fix data discrepancies across search engine listings and social media platforms and many, many more places where a customer may be searching for you.
We’ve talked a lot about how word-of-mouth has transformed into world-of-mouth here on the internet. A review can make or break a sale. Customer reviews are critical for your sales and a crucial part of marketing—with one caveat. You can’t do it yourself! Nope, only your customers have this power. What you can do is encourage them, monitor them, and amplify them with a tool like Grade.Us. That way, when Hazel from Florida gives you a stellar review, Kai from California can use it to make a decision about buying from you.
SoTellUs is another review management system. With this tool, your customers and clients can easily make a video, audio, or a written review of your business. That video aspect is key—SoTellUs is the only video review system available! It will also follow-up with customers to ask for reviews through text and email. Through a website embed, all four- and five-star reviews will automatically show up on the website.
Stay ahead of what people are saying about you online. Brand24 is a brand management system that helps you keep track of when people are talking about you and what they have to share about their experience. It allows you to follow-up with positive comments and catches negative comments before they blow up. It helps you detect what sentiments comment have and gives you instant notification of negative mentions so you can engage with it quickly.
Canva is pretty much the perfect tool for design if you aren’t a designer. You can use it on any device, and your saved designs are held in the cloud so you can access them anywhere. There are lots of free graphics and templates and even more available for purchase as well. When you’re done, you can download it in the file format you need. Or, if you need it on a print product, Canva even offers that service as well!
"The Canva platform is literally our go-to for social image creation. The platform continuously adds more robust editing capabilities and we're able to create beautiful graphics and animated video designs for our clients. In addition to social designs, the platform can be used to create presentations, brochures, posters, flyers, etc... with a library of pre-set templates, designs, images and more your graphics work can easily be kicked-up a notch with the Canva platform, regardless of design experience." @NOWMG Click to Tweet
While big companies have plenty of budget money to hire a big team that delivers consistent branding across all channels, smaller companies can sometimes struggle with this. Maybe you’ve been having a hard time making sure your team is being consistent with colors, graphics, and fonts. Maybe Karen keeps using comic sans? If so, RelayThat is the design tool for you. With RelayThat, it’s like you have an entire army of design professionals—without needing any technical skills.
If you’re a small agency paying someone to create all different kinds of content can be time-consuming and costly. Designrr lets you repurpose and transform blog posts, podcasts, videos, and PDFs into eBooks, show notes, dynamic flipbooks, transcripts, PDFs, and web pages.
Infogram is an intuitive visualization tool that empowers people and teams to create beautiful content. If you’re looking for a way to display data into an infographic, this is a really helpful tool with many features. Design from a number of templates, use your own branding and collaborate in real-time with other people. Once you’re done, download, share, and publish it easily online!
This subscription-based software gives you access to more than 1,800,000 creative assets with unlimited downloads.
Choose from assets in the following categories:
- Presentation Templates
For one low monthly price, you can’t beat this tool.
Have you ever found the perfect color on another website? Swipe it with this eyedropper extension. It allows you to pick colors from web pages, color picker, and your personal color history.
Phone Apps for Design
Quickly and easily create stunning visual designs with words and images. It’s as simple as a tap and takes just seconds! To help you get inspired, you can also look at hundreds of quotes, thoughts, and jokes.
Create beautiful graphics, web pages, and video stories with Adobe Spark. With this app, you have access to beautiful fonts, thousands of images, professional themes, and easy-to-use layouts. You can also use this tool to take advantage of the cloud. Projects are automatically synced across the web and mobile app, so you can stop working on a design and pick it up whenever you want, where ever you are.
Photoshop Express is the perfect photo editing app for people who don’t need all the bells and whistles of the full Photoshop application. It’s easy to use, especially on-the-go. It gives you access to tools that heal blemishes, adjusts perspective, auto-fix colors.
VSCO is a creative tool that allows users to practice self-expression. The mobile app has numerous presets and editing tools that make it easy to create beautiful photos and videos.
Snapseed is a complete and professional photo editor developed by Google. It features 29 Tools and filters, including healing, brush, structure, HDR, and perspective. The mobile app can even open JPG and RAW files, so you can work on all kinds of images with it.
Royalty-Free Music Apps
Don't use copyrighted music! Get royalty-free instead. Audiojungle has royalty-free music and audio tracks from just $1. With 968,799 tracks and sounds from their community of musicians and sound engineers, you can find the perfect sound for your video or podcast.
Another royalty-free music site. PremiumBeat is a curated library of royalty-free music with the feeling of the big production houses. All tracks are 100% exclusive and copyright clear.
More royalty-free music! Musicbed is real music from real artists. You’ll discover a curated roster of world-class bands, composers, and artists, all easily accessible with innovative tools and features.
Youtube & Video
TubeBuddy is a browser extension that adds a layer of tools directly on top of YouTube's website. It can help with almost everything: productivity, bulk processing, video SEO, promotion, data, and research. If you’re making and posting YouTube videos, you need this tool!
Wave.video is a social video maker that lets users create engaging videos and ads in minutes. There is a library of 200 million royalty-free video and audio clips to choose from. Or, you can upload your own media! For best results, combine multiple clips with your own to get the look and tell the story you want. The software allows you to add your logo, choose from many stylish fonts, and finish strong with a compelling call-to-action.
This is the best part, guys: you can instantly resize your video to more than 30 different formats! This allows you to maximize social media outreach. Choose from square, vertical, landscape, Instagram Stories, or even Facebook cover video.
This app is super powerful, and we highly recommend it for creating videos for your social media channels.
Create animated videos for your business without having to hire someone! Vyond makes it easy with a library of templates, sounds, props, and so much more. This is a tool that’s perfect for creating compelling content that will captivate your audience.
Get more shares and more engagement by using closed captioning on your videos. This tool makes it super easy to add captions to your videos. Quicc automatically transcribes your videos, allows for quick edits, then burns the captions onto your video, saving you time. The tool is 91 percent accurate, so that saves significant time compared to if you were trying to transcribe the audio yourself. Plus, it then burns it onto the video for you. Super easy, super awesome!
How do you set yourself apart when people are receiving hundreds of emails a day? Do something that very few do—send a video! Dubb offers a suite of video creation, distribution, and tracking tools to engage your prospects and increase your revenue. This tool is an all-in-one video solution. It provides a suite of powerful features to assist in your entire sales and marketing process. Easily create videos through a chrome extension, then send them out via dozens of channels, including email, LinkedIn, Facebook, Twitter, Instagram, YouTube, and more.
Record and send videos in your email, then track if they were opened or watched. BombBomb is the fastest way to record and send video messages and works smoothly as integration in your email software, including Gmail, Outlook, and Salesforce. With this tool, you can easily record videos. That video uploads while you record, so no waiting around, and it also features email engagement tracking for timely, relevant follow-up.
Here’s another option for adding video into an email! Bonjoro is easily customized with your branding and unique call-to-action. Once you send your email, you can measure the effectiveness of your efforts by tracking open-rate, views, and click-throughs.
Planning & Organization
Todoist is a task manager that helps you keep track of what you need to do. Our account managers use it to create to-do lists and manage their tasks. You can easily organize and prioritize tasks, so you know what to work on next. You can even delegate tasks! Todoist works across many devices, including desktop, mobile, wearable devices, and email.
We use Trello to plan out content and then manage what needs to be done, what’s been created, what’s been approved, and what’s been published. This is a great tool to use collaboratively! It works by use of boards, lists, and cards that enable you to organize and prioritize your projects.
"We tend to have a lot of plates spinning and Trello helps to keep everything organized and on-time. We use the platform for both our agency internally and for client management. From content calendars to annual media schedules the Trello boards allow me to streamline project management. And through shared access to the boards, I'm also able to keep our clients actively engaged and part of ongoing conversations as they relate to their accounts." @NOWMG Click to Tweet
If you’re anything like me, you’re constantly forgetting which password you used for which site. Don’t worry about it anymore! LastPass securely stores all your passwords and auto-fills them when you go to log in. Now you can use all kinds of crazy-secure passwords without having to remember all the symbols you used.
Web Development & SEO Tools
Ah, The Internet Archive. This is such a cool tool that lets you search through the years on the internet. It archives pages and has saved 396 billion web pages so far. They describe themselves as similar to a paper library, providing free access to researchers, historians, scholars, the print disabled, and the general public. Use this tool for researching and going back to see old versions of websites. It also saves books, video, audio, images, and software as well.
"I have used the Wayback Machine to pull up sites and see how they used to look or function. Helpful if you're looking for something that used to be on the site but is no longer there." @NOWMG Click to Tweet
If your website is built with Wordpress, Yoast is one of the best tools for you to set up your SEO. It helps you establish everything with step-by-step instructions. For every page, you can track keywords, set up meta descriptions, and get a feel for how your page may rank by giving you a color-coded ranking for pages. It also does all the technical stuff automatically for you—thank goodness! With Yoast, you don’t have to do anything crazy to make sure things like robots.txt, .htaccess files, clean permalink URLs or sitemaps, are all there and set up correctly.
There are two versions of this tool. A free version works to set up basic SEO on a website. The premium software offers in-depth SEO tools, including multiple keyword optimization, Internal linking suggestions, a redirect manager, and content insights.
SpyFu is a powerful tool that lets you literally spy on your competition to see what they’re doing. Learn every keyword they've bought on Adwords, where they’re organically ranking, and every ad variation in the last 13 years. It also lets you know which campaigns worked well and which ones flopped. That way you can use that info in your own campaigns! There are so many tools in this app, we highly recommend you check this out.
With SimilarWeb, you can grow your business and beat the competition. An all-in-one suite to uncover growth opportunities across all marketing channels and boost user acquisition. This tool gives you access to web analytics and inside information on website traffic volumes and referral sources. These include keyword analysis and website "stickiness" (e.g., time on site, page views, bounce rate), among other features. Ultimately it can help you reveal the best strategies from the market and your competitors.
SEO Site Checkup is a tool that can make search engine optimization (SEO) simple and easy. The two primary services are SEO analysis and critical SEO monitoring for websites. In just a matter of a few seconds and a couple of clicks, you can see how a search engine may interpret your site. Then, SEO Checkup gives you some ideas on how to improve your website.
Keywords Everywhere is a browser add-on that is easily installed on either Chrome or Firefox. If you do any kind of keyword research regularly, this tool is going to be an awesome addition for you. It gives you monthly search volume, cost-per-click, and competition data of keywords on multiple websites. Then, it lets you download the list in Excel, CSV, or PDF file formats.
You can use this website as a resource to discover what all you can do with the Google Analytics Platform. You can learn how to implement GA and applications that can be built to take advantage of the flexibility and power of Google Analytics.
With Adroll, you can build a brand that customers love. It all starts by knowing your customer better than anyone else before you’ve even met them. AdRoll’s growth marketing platform makes it easy to find your audience, then create personalized, cross-channel experiences that keep them coming back. It also gives you the tools to measure your impact along the customer journey.
Here’s how they do that:
- IntentMap features 1.2 billion shopper profiles with trillions of intent data points.
- 80B+ AI predictions a day to engage the highest potential shoppers with the most relevant content.
- Access to 500 supply sources, email, and onsite personalization to reach customers.
This Chrome extension by Facebook helps you troubleshoot and validate your pixel implementation. Facebook Pixel Helper works in the background to provide real-time feedback on the implementation. A small number will appear on the Facebook Pixel Helper icon to indicate the number of pixel events. When clicked, a panel will expand to show a detailed overview of the page's pixels, including warnings, errors, and successes.