You are posting on social media every day, great. Are your employees engaging with your social content? Do they believe in your message? Are they supporting your cause?
WHY employee engagement is important.
How many times have we heard that the Facebook algorithm is changing? More than ever social media tools are blocking business accounts from being shown in the top of the feed. This is resulting in a loss of impressions and growth on business pages across the board.
It is now more important than ever that you encourage your team to become brand advocates. But the best way to have your team support and spread your message is to create a great culture that they want to promote. You see, once a great culture is put into place employees will like and share your social content without thinking twice.
Long gone are the days of great organic reach, but don't get me wrong, social media for brands still works. You now need a marketing army to help spread your message. Promoting company posts are also a great way to increase sales in other words, social selling. At the end of the day it is a win-win for everyone involved.
Did you know that your friends online are more likely to buy into something because you shared it? That is why customer referrals and word-of-mouth are two of the biggest marketing tools. It is crucial that your employees believe because if not then who will?
- 68% trust online opinions from other consumers, which is up 7% from 2007 and places online opinions as the third most trusted source of product information. [Nielsen]
- Word-of-mouth has been shown to improve marketing effectiveness by up to 54%. [MarketShare]
HOW employees can stay engaged.
Employees can stay engaged in a number of ways.
- Have employees create their own social posts. Having your employees do this means they will most likely share their own content because they are proud of it. Have employees take turns on different days or weeks so they can share the spotlight.
- A simple like, comment, share or retweet can really boost your post into a whole new demographic of people. Make sure they understand that what they are doing is more important and valuable than they realize.
- Offer your employees a chance to win a prize every month depending on the amount of times they have engaged with your business page. It could be as simple as gift card or even leaving work a little early on a Friday.
Now that you know how to get your team involved with your social media it’s time to put these pointers into action. Engage away!
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