How to Create a Social Strategy - Social Media Week

Thank you to everyone who attended our first ever Social Media Week in Lima, Ohio. If you missed the training, not to worry..we recorded our sessions and will have them available to you here! We held several social media training sessions discussing how to use social media to build your brand. Our first session topic: "How to Create a Social Strategy". We also walked through how to identify your buyer persona. Check out a recap video from our session with Jessika Phillips, Internet Marketing Evangelist and President of NOW Marketing Group.

Session 1 - How to Create a Social Strategy
"Know your Buyer Persona"

*Who and what is a buyer persona? Fill out this questionnaire to identify who you're trying to market to. persona development worksheet

*For more information on filling out this form and identifying your buyer persona visit 9 Questions to Ask when Identifying your Buyer Persona.

Notes from the session..

Steps to creating a Social Media Strategy:

• Identify your buyer persona
• Identify your brand identity and brand goals- What makes your company unique? What is your voice? Mission? What are you passionate about?
• Establish Goals and plan for success
• Hang out where your ideal target audience is- Pick social media sites that match who you're trying to reach and your companies goals.
• Write engaging content to draw attention around your brand- Use the 4-E Checklist- Create Content that engages, educates, set yourself as the expert in your field or entertains and limit selling to 10% of the time.
• Keep content current. You can plan out and schedule posts but maintain your social media sites. Do not let your social media sites sit empty.
• Use photos and links that direct back to your website. Sites such as pic monkey, infogr.am and istock photo can help you create engaging images.
• Create engaging contests- Use tabsite.com to run fun social media contests on Facebook to build fans.
• Blogging should be a part of your online strategy- use wordpress and SEO Yoast for SEO.
• Measure results!! Improve and grow! We recommenced using Scoreboard Social

For more information on setting up a social media strategy contact us at NOW Marketing Group.