Relationship Marketing is at the heart of everything that we do, Because relationships are truly the currency of business today.
If you want to drive repeat and referral business today, and for years to come, it’s all about investing in creating connections and growing relationships with others.
We could talk about relationship marketing all day, so we figured why not at least devote an episode of Magnet Marketers to the topic!
Allie Bloyd joined us to dive into it and why it’s so impactful for businesses.
Allie has been working with local businesses in one way or another for as long as she can remember. Her first job was working for her parent’s real estate investment company, cleaning and updating their rental properties. This work sparked a passion that would last a lifetime.
After graduating at the top of her class with a degree in graphic design, Allie went on to a career in publishing and shortly after, became the Marketing Director of two local seven and eight-figure home improvement and kitchen & bath businesses. Allie currently crafts education-based marketing strategies that build brand loyalty and increase revenue. With a focus on processes, trackable results, and training, Allie is dedicated to helping her clients and students achieve the business growth that comes with automating your client acquisition and sales systems.
Using Passion As A Driving Force:
One of the best ways to drive repeat and referral business is to do something you love. It might sound cliche, but it's true.
When you’re passionate about what you do, you tend to go out of your way to provide value to your audience - through information and experiences.
By being of service to the right people, we can add more joy to our life and business.
Allie’s passion for small business is clear to see. She has felt empowered in her business to use her skills to help small businesses (many of whom have been struggling since the start of the pandemic) survive and overcome challenges to staying afloat.
“There’s this idea that if you do digital marketing, it takes away from the brick and mortar feel but really, if you marry them, that’s the sweet spot! You can use digital and support it with in-person experiences.” @alliebloyd (click to tweet)
But how do you know what kind of experiences to create? How do you get started?
It starts with truly understanding your audience.
We have to know who we want to reach so that we can create valuable content on social media that educates, inspires, entertains, and engages them.
Creating Meaningful Content:
By identifying our audience, we can invest time in really getting to know them. We can ask them questions and find out their beliefs; we can post articles sharing information and see how they respond; we can share stories and see what resonates with them.
This allows us to use social media as a laboratory; constantly coming up with new formulas for posting different kinds of content in different formats for different channels, to really see what sticks with our audience in a way that feels valuable.
The goal with our content? >> To educate, inspire, entertain and engage.
We want to make our audience feel seen, heard, and understood. We want to solve their problems and answer their questions through written testimonials, case studies, video reviews, and more.
Through posting this kind of content, brands have the ability to engage their audiences and use social media in a meaningful way for their businesses.
Whether it’s on the phone or in person, our focus is on building relationships.
Sure, the conversation might start online but the goal is to take the interaction off the digital space and into the “real world,” where a deeper, more meaningful interaction can take place.
Adopting The Right Mindset:
Relationship marketing is a mindset more than anything else; it’s about caring.
When we show that we’re genuinely interested in someone else and truly want to create a connection with them, we have the opportunity to foster a connection that goes so far beyond a transaction.
In fact, the most meaningful relationships we tend to have are ones where money will never exchange hands.
These are the connections that were established on the foundation of trust and integrity.
It’s the close friends that refer business to you and invite you to speak at their events! It’s the woman you’ve been chatting with for two years that you met in a Facebook group that leads to a huge client because her cousin needed help in your field.
AKA, it’s the referrals that come as a result of having invested in, and build meaningful relationships with people that truly serve as connectors.
At the end of the day, we invest in building relationships because it’s what feels good. It’s the right thing to do because relationships are what enhance not just our business, but our LIFE.
These relationships are unconditional sources of love, information, guidance, support, and most importantly, connection.
What do you think about relationship marketing? Do you operate with a relationship marketing mindset at play?
Let us know in the comments below!
Allie’s got a ton to share with you because relationships are her jam! We recommend checking out her FREE Group Coaching session, as well as her free 5-day Content Creation Challenge which is bound to spark some ideas!