How to use Social Media for Branding

Branding and social media -- they seem to go together so well, yet they're both widely misunderstood. Here in LIMA, Ohio – Rhodes State’s Workforce, Economic Development and Continuing Education is offering several branding, social media and candidate mining classes instructed by NOW Marketing Group.

Together we will cover how to put a Face on Your Brand how to build brand personality, find and retain talent through marketing Social media.

The class outline is as follows:

Reputation Management and Image will be held on Thursday, January 10. An online reputation can be defined by what appears on Google, Yahoo, MAN, and others. Negative press can originate from many sources some of which may not be malicious. The financial consequences of a negative image portrayal, however, can be severe, and worse yet, long lasting.
Employer Branding will be held. Defining and translating a company’s image, organizational culture, and reputation can help drive quality talent to an organization. Regardless of size or industry, knowing how to effectively communicate to a workforce is critical to growth and success. Attendees will learn to apply strategic marketing and brand management thinking to the employment experience and help attract, retain and engage the best-fit talent.

Social Talent Acquisition, held on Thursday February 7, will show attendees how to create a results-driven social media strategy to broadcast jobs to candidates. Social media has revolutionized recruitment by creating new opportunities, improving efficiency and engaging candidates in a meaningful way. Seventy-six percent of organizations are using or plan to use social networking for recruiting functions.

Candidate Mining on Internet Databases will be held on Thursday March 7,. Attendees will learn the most efficient techniques for harvesting applicants and contact information from online databases such as LinkedIn, Jigsaw, Hoovers, ZoomInfo and others along with the best ways to find candidates and use resume information from job boards.

All classes are held 8-10am and are $40 per person. To register, contact April Sybert at (419) 995-8406 or sybert.a@RhodesState.edu