Is YOUR Business “Pinteresting?”

Is YOUR Business “Pinteresting?”

Pinterest is the one of the hottest, fastest growing social platforms to hit the social media realm since… well – EVER! According to Business Insider – *Pinterest passed 10 Million users in just 9 months. The fastest EVER for a standalone site. You may be saying to yourself, that’s great, but I’m not a crafter, baker or planning an extravagant children’s birthday party. I own a business and how does Pinterest help me to reach new clients. How do I get people to “Pin” me?!

Pinterest is based on consumerism. What people like, are shopping for and bringing into their homes and businesses. Did you know 80% of the top 15 Pinterest categories are connected to some form of commerce. Why shouldn’t YOUR business be a part of that 80%?

Here are Few Pinterest Nuggets to Digest

• 80% of Pinterest users are women, between the ages of 25-50 – however men are starting to take interest and are moving in on the Pinterest market
• Pinterest is the 4^th largest traffic organic traffic driver – WORLDWIDE
• Pinterest is integrated with both Facebook and Twitter – share what you pin with followers, friends and fans
• It’s gone mobile – you can pin on the go from any smart phone, just download the app and start uploading pin

Want in?

A few pointers to get started.

• Be Visual – pictures can speak a thousand words. Create Boards where you are showing off your skills, this can be anything from handcrafted jewelry to a renovated kitchen. Share your successes and don’t be afraid to toot your own horn.
• Successful Brands Don’t Sell… They TELL – Your Pinterest page should tell people your story, how you’re different, why they need YOUR business to solve their problems and how you can help.
• Board Ideas
  • Blog posts—You can add an image. Brief description of your blog and link it to the article
  • About your business or community boards to talk about your community. This will greatly help your local SEO (Search Engine Optimization)
  • Behind the Scenes
  • Videos- Create boards and link to your videos that highlight helpful information or tell the story about your business.
  • How-tos or informational photo boards
  • Recommended products and links to sites where they can be found/purchased
  • Inspiring quotes
  • FREE Tools – Yep, I said FREE
    • PicMonkey – create free photo collages
    • Infogr.am – Create free infographics
    • Photo-editors – Use Instagram
    • Don’t Spend Your Whole Day Pinning – pin either in the morning or evening, Saturday mornings are a great time too.

• Use keyword in your captions & descriptions… it’ll help consumers find you! Tip- use #- hashtags before your keywords.

• Follow appropriate boards who fit your target demographics – you can also create contributor boards to Pin as a group.
• Track your insights and schedule your pins : https://www.pingraphy.com/

Ready to get started as a business on Pinterest?

GET STARTED - https://business.pinterest.com/

See it all in action! Check out https://pinterest.com/NOWMarketing/ to get an idea how you can model your Pinterest page. Being proactive with your social marketing will help you stay on top of your game and ahead of your competition!

Sources: Business Insider, “Holy SMOKE! Pinterest Is The Fastest Growing Site Ever, Matt Rosoff, February 2012.; https://pinterest.com/NOWMarketing