Many companies promise Amazing SEO but Buyer Beware! Before you spend money on SEO make sure you know how to Spot a Bad SEO Company.
Outsourcing your business’s SEO is a leap of faith – you’re spending valuable marketing dollars on a project and need to show the return on that investment. That’s why many marketers are tempted by firms that guarantee top rankings or specific traffic increases, or claim they’ll improve your position in as little as 30 days.
But beware of firms that make these kinds of promises. The fact is, reputable SEO firms don’t offer guaranteed #1 rankings, fast results, or any other promises that sound too good to be true.
A good SEO project can take two to three months to begin showing a real impact, depending on a number of factors such as the age of your site, the number of quality inbound links you already have, and the competitiveness of keywords.
Anyone promising you big-time results in just a month is probably overpromising or worse: They could be using shady SEO tactics that might deliver a quick bump at the expense of long-term search engine visibility.
Any SEO firm can come up with a huge new list of keywords as part of their SEO contract services. But in some cases, you’re paying for a bad list.
Not every keyword that’s relevant to your products or services is appropriate for your SEO campaign. For example, if you’re in a crowded space, like office furniture or accounting, you’re going to have a hard time competing for top rankings for broad, one- and two-word phrases like “office furniture” or “accounting.”
Instead, your SEO firm should help you target long-tail phrases – longer strings of keywords that are more specific and descriptive than broad category terms. These phrases have lower search volume than broad terms, but can deliver better-qualified visitors to you site.
For example, rather than trying to optimize for “office furniture,” you could target terms representing some of your most popular brands or products, such as “adjustable leather office chairs”
10 Signs of a Bad SEO Company via HubSpot:
Sign #1. Making Promises that are Too Good to be True
Sign #2. Using “Black Hat” SEO Techniques
Sign #3. Targeting the Wrong Keywords
Sign #4. Employing Shoddy Linking Schemes
Sign #5. Promising to List Your Site in Hundreds of Online Directories
Sign #6. Redesigning Your Site or Creating New Pages Without 301 Redirects
Sign #7. Focusing on Metadata Instead of On-Page SEO
Sign #8. Creating Bad Content
Sign #9. Driving Irrelevant Traffic
Sign #10. Offering a One-Time Fixes with No Ongoing Maintenance
SEO isn’t a one-time project -- it’s an ongoing process. Your site’s content has to be constantly refreshed, inbound links added regularly, and your keyword strategy tweaked according to market trends and performance metrics. And that doesn’t even take into account ongoing changes to search engine algorithms that make any page’s ranking susceptible to fluctuation over time.
The bottom line is that SEO should be a constant focus for your marketing team – and your agency partner. It’s more than just a few structural fixes, a burst of link building, and a one-time content generation push.
Want to Learn more about SEO and Why you Need it click here
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