So you have social media profiles set up for your business. Now what? Are you looking for social media ideas and trying to figure out what to post - or how to get more engagement on your posts? Here’s a secret - it’s much easier than you think. Just show your audience who you are. If you want to succeed on social media, you have to be real. You have to give followers a behind-the-scenes look at what’s happening at your company. It makes them feel exclusive and special, like they know more about you than others. Not to mention, when customers know who is behind a business, they’re more likely to keep coming back. It’s simple: people like to know people.
It’s still important to share news, blogs, and tips about your industry - so don’t leave that content out of your social post planning. But remember to have a little fun with it. Your followers will love getting to know the people behind your business.
Here’s how to keep it real with your followers.
1. Post photos of your employees and leadership teams. This is so obvious, but something a lot of companies don’t do. You have to post photos of the people who keep your business running. You could introduce one employee every week, and post some fun facts about that person. Or snap a few photos during a team outing. You could even post photos celebrating a social media holiday. Whatever you do, make sure a portion of your social media posts are photos of your team.
2. Post about community involvement. If your team volunteers somewhere or collects donations for a shelter, talk about it on social media. You might think your followers don’t care about stuff like this, but they do. Don’t be afraid to talk about the causes that are important to your company - even if they don’t relate to business. Your followers - and customers - want to know what your organization cares about. Even though you’re a business on social media, you still need to show your humanity.
3. Tag other companies and organizations. When you order team lunch from your favorite local restaurant, post a photo and tag the restaurant in your post. When you volunteer somewhere, posts photos and tag that organization. If you work closely with other companies in your area, talk about those companies and tag them. And if your employees are okay with it, tag them in posts too. Tagging people and places gives you a direct connection to them. It allows more people to see your post, and it provides more opportunities for likes, comments, and shares. Not to mention, it gives followers yet another inside look at who you are.
4. Post in real time. That means posts photos and updates as something is happening. Real-time posts have a different feel to them - and followers will recognize that. They don’t always want to see perfectly polished and designed posts. Real-time posts show your authenticity. They make followers feel like a part of whatever is happening at your company. (It’s still vital that you schedule some posts ahead of time, so you have a steady flow. But it’s equally important to post in real time.)
Sharing great social media content isn’t hard. It’s right under your nose! When you show followers who you really are, you’ll start getting more engagement and you’ll attract new followers - who will turn into customers. You might even have fun doing social media!
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