Marketing is a team effort. Yes, that is right. There is no “I” in team, but everyone who is involved with an organization must be involved with the ongoing marketing efforts in order to succeed. Why? Marketing is not a one man show, but everyone who works within an organization is a representation of the brand which in return makes them a brand advocate. These brand advocates represent the company online and offline 24/7.
The core values, mission, and brand identity are all represented with each individual’s efforts outside of normal office hours. That is why it’s more important than ever before that each team member is involved with the marketing efforts. The ongoing campaigns and strategies are always most effective when ideas and suggestions are contributed by team members of other departments and titles.
In order to break it down a little further we have put together a few ways on how your team could contribute to your ongoing marketing efforts:
- Contribute the Most Frequently Asked Questions (FAQs)
- Become Social Media All-Star’s
- Use their Network
- Featured Bloggers
- Cultivate Thought Leaders
Contribute the Most Frequently Asked Questions (FAQs)
Your sales team knows your client’s and potential client’s like the back of their hand, which is definitely beneficial to the ongoing marketing efforts of your company. Leverage the knowledge of your sales team and build a FAQs page on your website to answer those hard hitting questions upfront. Doing this will also be helpful when creating blogs and which will boost your SEO.
Become Social Media All-Star’s
More than likely in 2017, the majority of your team is on social media in some form or fashion. Set up a sales meeting and find out which employees are on which social networks so you can figure out who is on your all-star team. Designating what team members can share content on Facebook, Twitter, Instagram, and LinkedIn will ensure your online efforts are a success.
Use their Network
Each member of your team has a personal network as well as a professional network. You can leverage these networks to help gain potential clients as well as outside brand advocates that will fight for your brand and message. Using these networks to your benefit will only help you in the long run, especially if a problem were to arise.
Once you have your team on board with your marketing, be sure to utilize their skills and knowledge by having them write content for your website. By answering some of the FAQs or by providing inside knowledge about your product or service will bring a different perspective to the content already on your website. Having your team contribute blogs will not only create a sense of pride, but it will also boost your SEO to help you be found online.
Cultivate Thought Leaders
Giving your team members the opportunity to be the expert in their field is one more way they can help contribute to the marketing. Just because you are in charge of the marketing does not mean you know every little detail about the product or service that is being sold. Creating a group of go-to individuals that are the experts in their department will help give your marketing campaigns the extra boost they need.
Now, that you know a few ways to get your team involved with your marketing efforts you are set up for smarketing success!