It may be hard to tell what kind of social media platform your business should utilize. Some people may tell you to have them all, that there are plenty of fish in the sea and you should catch as many as you can. But if you know who your audience is, you might not need them all. I mean, you know what your client likes better than anyone else, right? What social media platform you use helps to arrange the kind of people that could see it.
Here's an example to break it down and make it relatable: think of your audience and the kind of dates you would take them on. It seems crazy, right? This is business, you're not taking your clients on dates! I know this, but hear me out. Each platform is used in a different way, has different tones, and relates to a different type of personality. So what are your clients looking for, what will make them go on a second date?
Consider these platforms as described in dates:
Facebook: The Lunch Date
Facebook is used in a laid back way. You can cover plenty of different topics and there's really no time frame. Lunch can be early as 11 for brunch and last all day, or start at 2 and only last an hour. You can use an image, a short post, or a couple paragraphs to get your point across. You can be informative and funny and professional all in the same place, much like a lunch date. Let your date set the mood and roll with it, Facebook accepts all kinds of posts.
Twitter: The Ice Cream Date
You're limited on time, but you want to know everything you can about your date in the quickest way, what do you do? Go on an ice cream date. Twitter only allows 140 characters, so get out the important stuff you want to say and make it memorable. You have to give off your best impression in a short amount of time, or in few characters, so be informative. But ice cream is never boring, and neither is twitter, don't be afraid to be extra conversational!
LinkedIn: The Formal Dinner
Suit and ties and formal gowns have never been more acceptable. LinkedIn requires you to put your best face forward, always. Your audience wants to see how you're doing in the business world and what you have to offer. Show them how you got to where you are, the hard work you've put into your past work history to accomplish your current goals. There's no rush, show them your skills and qualities in a professional way (both on a real life date and on LinkedIn).
So maybe you aren't taking your clients out on dates, but I bet it's a little bit easier to understand which social media platform fits best within your client base and the types of posts they're expecting. Appeal to your audience and sweep them off their feet with the best date they've ever been on content they've ever seen!
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