NOTE: This blog is the third in a series by NOW Marketing Group, Inc. on how to create and evaluate the social media content for your business or a client’s business.
Alright, creative content all-stars, now that you have the play-by-play on buyer personas, how to create content out of thin air and where to pull inspiration from, lets step up our game! If we’re swinging for a home run, we have to learn the fundamentals on how to write for each platform, starting with the BIG 4!
As Hubspot would say, Twitter is the buzz generator. Information spreads like wildfire on this platform, it’s great for sharing content to a large group of people, while needing less rapport to build a connection. On average, a tweet stays current for 14 minutes, so grab your running shoes and get going!
Best practices: Be brief, you only have 140 characters to let your catchy story be heard. Use hashtags to stay relevant and trendy. And have fun with your tweets, Twitter is all about being informal!
Here’s an example of a good solid tweet: All-time favorite #health #snack…GO! (link back to health article.)
Facebook is known as the “Humanizer.” In athletic terms, this platform is known as the lead scorer, aka the top-visited platform! Although, you may notice Facebook posts are less frequent, they are more valuable and personal. And unlike Twitter, you have as many characters as your little heart desires to share your life story, so have at it!
Best practices: Be real! Connect with your fans by creating a visual story through quotes, graphics, links and much more.
Here’s how it’s done, Facebook style: Mmm… Check out these tasty treat recipes to get you through the afternoon! Did we mention they’re healthy?! (Picture of a treat, along with a shortened link to the recipe.)
Trade in those sneakers for a pair of dress shoes, because now we’re talking Linkedin, the professional. Linkedin is the formal platform; businesses may have fewer connections, but they often find the content is richer. Linkedin is reserved for sharing industry and business-focused content to engage networking and professional-related conversations.
Best practices: Formal and informative are key! Spark intellectual conversations through blogs and interesting articles.
Linkedin Guru’s look like this: In the state of Ohio, restricting vending machine usage during school hours, while implementing a nutritional food program is said to aid preventive obesity. Do you think the schools are going too far? (Link to article)
Google+
Get your SEO on with this crucial platform! Google+ may be less active, however it favors valuable content. If you want your business to be found, having creative content on your Google+ is vital to improving your Google search rankings. In addition, the more fans that +1 your business page, the more creditability Google gives your business in the ranking department, all the more reason to have great content!
Best Practices: Diversify your content by posting pictures, videos and educational content. Google+ wants to make sure your content is fresh and updated.
Here’s how it’s done on Google+: “The groundwork of all happiness is good health.” – Leigh Hunt #fitness #nutrition (Image of individual exercising.)
If you fine-tune your base (knowing your buyer personas and crafting amazing content), study this game plan (tweak posts for different platforms), your brand is sure to come out on top week-in and week-out!
But to stay on a winning streak, it’s best to test, test, test and measure what content resonates most with your fans on each platform. Social media platforms are ever-changing, ever-shaping and ever-evolving mediums, and you need to be also.
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