...as an Account Manager with NOW Marketing Group
I became an account manager with NOW Marketing Group in November 2011. Prior to this, I worked for over nine years as a customer care representative, maintained a family website of my own, socialized online through Facebook, Twitter, Google+, and LinkedIn, and attended college online. I knew I was going to love this job before I even started; it was something I dreamed of doing but doubted I would be able to find in this area until I came across NOW. E-Business and internet marketing are very interesting to me, and I feel fortunate to be given the opportunity to work where my interests truly lie and to work for a company in which I am proud to be a part of. I’ve learned so much in my first couple months at NOW Marketing Group and I’d like to share with you three important things I’ve learned so far.
Lesson #1: The Importance of Social Media for Business
Why should businesses use social media if they already have a website? For the same reason you staff your place of business—interaction! If a business is not social, they are missing out. Businesses need to do all they can to be found (boost SEO), connect and interact with current and potential customers, and maintain their online presence through relationship marketing.
Lesson #2: Page Maintenance and Relating to the Audience
Just simply being online or on Facebook isn’t good enough. You need to build up each page, post frequently, and engage the audience. To do this, time management and becoming familiar with the business’s culture and goals are key. When interacting online it is important to focus on the business’s goals and reputation. Information shared should educate, engage, entertain, and set you apart as the expert.
Lesson #3: The Many Facets of Internet Marketing
Web 2.0 and SEO are two terms that are popularly affiliated with internet marketing. Web 2.0 is the second generation of the web focused on enabling people to collaborate and share information online through social media networks, wikis, and communication tools. Search engine optimization (SEO) is vital and desired by any business so they can be found easily and preferably above their competitors. Engaging the customer, promoting the social media fan growth, and managing the business’s online reputation are important in building ongoing positive relationships.
Of the many lessons I’ve learned so far I would say those are my top three. As an account manager with NOW Marketing Group, I have the privilege of working with some great local businesses to help build and manage their client relationships. It is so rewarding to watch their online presence blossom and their following grow. I love what I do and I look forward to continue helping businesses be found, be social, and be useful online through relationship marketing!
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