One the most exciting things about visual content is how varied it can be! There truly is an art to it, and each style serves a specific purpose. One style does not fit all. Here are a few examples of what you can do with videos as part of your marketing strategy.
1. History video
This can be a great way to quickly give an overview of who your company is and where you've come from. It's a great trust builder.
2. Virtual Tour
Do you have an awesome facility? Why not show it off! This is a great way to show your guests what they can expect when they visit you.
3. Product Demonstration
Do you have a hot new product you want to highlight? Give your viewer the chance to see it in action! This will help them be able to visual using it themselves.
4. Hype video
Hype videos are an awesome way to promote your company as a whole, as well as focusing on a new program (as seen in this example.)
5. Interview
If you don't do any other videos, having a good solid base of interviews is helpful in sharing information about your business and to highlight your services.
6. Video Blog
The video says it all!
What are some good ways you've seen videos used in marketing? Please share them in the comments, we'd love to see them! We also have a great selection of examples of our Video Production work on our website as well as on our YouTube channel!
Are you interested in learning more about taking your internet marketing skills to the next level? Sign up for our Social Media Boot Camp, coming up in just a few short weeks!
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