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November 16, 2011

Effective Video Marketing

By Jessika Phillips
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The power of Internet has made revolutions in the field of online businesses. The advancing technologies and the increasing number of people flooding toward the internet have brought tremendous opportunities with it, especially for small businesses. The internet provides a greater and relatively cost-effective source to reach to millions of audience that were impossible to access before the advent of Internet. Especially after the birth of online video marketing, small businesses got the opportunity to advertise and market their selves more effectively, as for small businesses; getting noticed online is a real challenge, particularly when you have to compete with big brands with large marketing departments and seemingly endless marketing budgets. Today local companies are successfully cutting through the clutter by employing online videos on their websites. Video marketing provides endless opportunities to you and all local businesses.

Listed below are a few points that illustrate the significance of video marketing for businesses to help grab your ideal markets and ensure success.

  • As TV advertising usually brings hefty price tags and demands higher advertising budgets, which is impossible for a local business to bear. Online video, an effective alternative to TV advertising solves the problem and is affordable for businesses of any size. In fact a successful online video campaign is not only cost-effective but it also has a wider reach as compared to traditional TV advertising.
  • Unlike traditional forms of advertising and marketing, which require a lot of planning and staging to develop the advertisement and market the product successfully, online video marketing is done any time of day when and where you need it. NOW Marketing Group can shoot video when and where you need it and provide software that help you to develop an effective online video and market it online 24/7 with no limits to demographic. Today there are several online tools available that provides easier and swift uploading of your videos at your required locations. For example, you can embed videos in Flash Video format (read by all the major browsers such as Google, You-tube etc.)
  • The internet today is the most used medium of search as compared to any other form of traditional medium, providing an opportunity for local businesses to reach to millions of potential customers all around the world and improve their bottom lines.

NOW Marketing Group will shoot, edit, syndicate and use certain online video uploading tools available that automates every aspect of the video uploading process, such as creating the HTML snippet etc. Apart from uploading your video on your websites, there are various popular search sites like Google, Yahoo, Youtube and many others where you can post your video not on the social media sites that make sense for your business but for unlimited time period!

Online video marketing does not only provide small businesses an opportunity to beat your competition and market your business without spending huge advertising budgets, but also online video marketing generates a larger appeal and can reach to and attract enormous number of potential buyers to your websites. Hence, videos are a great way to help you gain credibility and popularity with your potential prospects while leaving your competition in the dust!

If you want your company to be found, be social and be useful online contact us NOW at 877.380.6698 or email us at info@NOWMarketingGroupInc.com

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Tags: video marketing

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