If you are like me then you'll understand how big of a deal Instagram for Business is! (I'd say this year overall has been a social media Christmas for Business and all they can do with Facebook-owned apps! (Instagram being one of them) So what is the update on Instagram for business and what do you need to do to get it?
Instagram for Business is very similar to what Pinterest did years back. They're allowing you to take your personal page and convert it to a business account so you get analytics, can add in more on your business and users can search specifically for your brand. It'll allow you to review your Instagram audience insights, content that works and promotes yourself as a brand. Plus you can have a business page and a personal page to show the best of your brand/culture.
Switching your Instagram profile to business profile is easy, and for the time being it's not a permeant switch. Below are the simple steps to convert your profile and a look at the insights you also gain from the move
Step by Step to setting up your Instagram for Business Switch
Go to Your Settings
Log in with Facebook
Verify Your Information
Done!
Analytics Next to Gear Icon
While the analytics are still pretty basic. You will get insight on several things like impressions, Reach, Engagement, Gender of followers, Age of followers, When your followers are online, and What cities your followers are from.
Why are all of these new Instagram updates relevant to you and your business?
For starters, Instagram is one of the apps that is dominated by millennials. In fact, over 90% of the 150 million people on Instagram are under the age of 35 and until recently, it's been difficult to pull accurate insights from Instagram unless you paid a third party platform. Over time I expect to see more insights become available. I wouldn't be surprised if Facebook goes as far as to adding Instagram analytics to your Facebook page insights.They've already made Instagram Ads tie into your Facebook Ads for ultimate reach.
Have you made the switch? Comment or e-mail me Terence (AT) nowmarketinggroup.com and let me know your thoughts!
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