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September 11, 2014

Why The Construction Industry Should Be On Pinterest

By Terence Keaser II

Part three of Why Your Construction Company Should Use Social Media. Did you know: construction firms are now finding themselves in an unprecedented situation when it comes to online marketing?

A traffic driving, brand enhancing platform - which will boost your company's SEO - is available to you: Pinterest. Did you know over one third of today’s Fortune 500 companies have Pinterest boards?The playing field has expanded exponentially in Pinterest. Now is the time to get your business pinning.

Just check out these mind-blowing statistics below!

1. 2.5 billion monthly Pinterest pageviews

With that many page views why would you not want to be at this party? Since Pinterest is a platform driven by images, it is perfect for a construction company to show off projects. Examples such as this great DIY project, 22 Seriously Cool Cement Projects, are excellent ways to position your company as the ultimate go-to resource.

The beauty behind Pinterest is when you are posting or sharing your project photos you are able to link visitors back to your website.  Be sure to also add in your keywords as hashtags to enhance your SEO even more.

Think of Pinterest like an organized version of Instagram. Check out my last blog explaining how a construction company can make the most of Instagram.


2. 47% of online consumers have made a purchase based on Pinterest

Yeah… go ahead and reread that. Consumers trust their Pinterest community -- and why shouldn't they? It's all about sharing creativity, inspiration, and the recommendation of products to their followers.

Look at Pinterest as a giant whiteboard for your company to showcase their expertise in the construction industry. It could be big projects which “WOWED” your customers, equipment, or new technologies you’ve used on the job.

Is your business #pinteresting? "This is HUGE news people!" @Chelsey_Lloyd3 #SMWL14 #pinterest pic.twitter.com/CFHPvqzeJp

— Social Media Week (@SMWLima) June 25, 2014


The possibilities are endless on Pinterest. The person viewing your content on this platform could also be the same person reviewing your bid for their next project.


3. Pinterest is 2nd in Social Sharing Preferences in North America

So what is “social sharing?” Social Sharing is the practice of sharing content from a website on a social media site or application. "Mobile technology and social sharing have reshaped the media industry in recent years."

Facebook and Pinterest account for 65% of all social sharing in North America, and just recently international growth in Pinterest exploded by 125%!! That is incredible growth on the international level, and now is the time to join the party.


Pinterest is the “happy” social media network, where creativity is welcomed and passion is glorified -- which is why I like it so much. If you are a construction company who needs to develop a strategizing a plan to implement Pinterest, it will help you strengthen SEO, increase website traffic, and potentially drive leads to your business.  Start PINNING Today!

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Tags: Social Media Marketing, Pinterest, Social Media


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