A video blog is a great way to add a human touch to your business. It can be informative, creative or just something fun, and it really gives a good place for clients and potential clients to connect with your business.
Inbound marketing is ALL about relationships. That’s what makes it so exciting! That being said, you want to build a “know, like and trust” relationship with your customers.
First, it helps them get to know you better. They can put a face to the name, and it's a person talking to another person.
Again adding that human touch to your business is what helps them to connect with your brand.
It helps them to like you!
Video blogs are a great way to show some personality! When they see you smiling and talking about something you are passionate about, they won't be able to help but like you.
Last but certainly not least, trust is an important part of any business. It's what KEEPS current customers because they know they'll be taken care of, and it's also what BRINGS IN new customers who have a need that you can fill.
A video blog can show you truly are the expert. You know your stuff, and you are a good source of information EVEN if you aren't directly selling something to them. Helpful videos increase a sense of good will toward your brand and help to increase trust.
Integrating video content into your blogging strategy can be a great idea to reach your customers in a new way. To see how this all comes together, check out my own video blog on … video blogging!
And to learn more about relationship marketing and how we at NOW Marketing Group help our customers to create great relationships with their clients, check out our six-part strategy and then request a custom quote today!
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