In a world of smartphones and social media it is really hard for a business owner or marketing team to keep up with the latest trends because those trends change every day. So I’m here to tell you 9 simple reasons you need to add Snapchat as a part of your marketing strategy. I know, I know; you’re thinking, “How exactly can Snapchat be beneficial to ____ (insert any brand or industry).” Believe it or not, Snapchat is your brand’s or company’s backstage pass to your day-to-day routine that everyone wants.
Here are 9 reasons you need to sign your business up for Snapchat today!
1. Give your fans a VIP Pass
Who doesn’t want a VIP pass into their favorite event? A look inside what really makes an artist or athlete tick? Where do they love to eat or visit in their free time? Do they go to events outside of “normal” working hours? Snapchat gives your fans the inside look without purchasing a VIP pass.
2. Real time happenings
Sometimes it’s hard to capture everything that's really going on at your office or company. See something that you think is funny? Snap it. Going to lunch with colleagues? Snap it. After hours business event? Snap it. Whatever is going on, chances are your fans would like an exclusive look.
3. Direct line of communication
With the recent updates of Snapchat's “Chat” feature and the ability to snap your customers back, there is no better way to communicate. I mean this is definitely more personal than that boring email you were about to send.
4. Millennials at your fingertips
I know what you are thinking here, “My product or service isn’t for the millennials.” Do you realize how much buying power the Millennials have? What about Generation Z? These two generations may need your product or service in just a few years. There is no better time to build that relationship than right NOW!
5. It doesn’t have to be professional
The best part about Snapchat is that it doesn’t have to be a formal video. No lights or multi-camera angles needed for Snapchat, just you and your phone. Formal videos tend to lose attention anyway as time progresses. Keep your users attention for 10 seconds and you’ve got their attention next time you post new content as well.
6. Build trust while showing your human side
To be honest, most people don’t like robots and they don’t want to hear your sales pitch. Sorry. Show what makes your business or brand human. Why are you in business? Who do you help? Do you participate in community events? Or are you just out for money? Let your audience see your why, and you may actually find them listening.
7. It has become one of social media’s heavy hitters
Most people are hesitant about picking up a new social media app to add to their marketing strategy because they aren’t sure if it will stick, but I’m here to tell you that Snapchat isn’t going anywhere. Since its official launch in 2011, Snapchat has grown leaps and bounds and now has users from multiple generations. The only place Snapchat is going is to the top with the other heavy hitters like Facebook. Have you heard of them? The one that no one thought would stick around. Yeah they are still here and bigger than ever.
8. Take advantage of Geofilters
I know you may not be aware of what Geofilters are or that you can create them, but believe me, Snapchat users are! Geofilters are a great way for your followers to share with the world that they have landed at your location or event. These specific filters can be created for a community, individual, business or event and may have a fee depending on whether or not you are using a logo. To learn more about creating your own Geofilter you can visit Snapchat’s website.
9. It’s just plain FUN!
If I haven’t given you enough reasons already, Snapchat is just plain FUN! Let your users see that you are human too and that your business isn’t such a bore, create a community and give them a tour. Who knows they may end up at your door!
Now that you have 9 awesome reasons to join Snapchat you no longer have any excuses not to join this amazing platform. Afterall, everyone else is doing it.
Comments