You probably have heard of Snapchat by now, but maybe aren’t aware that businesses are now using it as a marketing tool. With social media always changing, brands will have to stay innovative and ahead of the curve to be relevant on social. While every form of social media may not work for your brand, it is always best to look at the options. Taking a look at your target audience will help you decipher if Snapchat is a good fit for your business. With 2015 being the year of the video, Snapchat is being looked at as a promotional tool more than ever before.
Why Snapchat?
- Growing Platform
- Exclusive Time-Sensitive Content
- It’s Considered a “Hip” Way to Connect Directly with your Audience Instantly
While Snapchat’s audience is continuing to grow, the age demographic of Snapchat's user is widening as it used to be mainly high school and college age students. So if you are trying to reach this demographic because Facebook simply isn’t reaching them anymore, Snapchat may be for you. More companies and celebrities are on Snapchat in 2015 than ever before, giving their fans exclusive photos and videos just for the app.
The great thing about Snapchat like other social media is that there is no cost to you, besides the person working it behind the scenes. Most Snaps disappear once the user opens them (unless the user screenshots it of course). Snapchat also allows you to create a “story” where you can mix photos and videos for all your friends to see for 24 hours. This time sensitive content creates an urgency with the user because they know if they want to see your offer they don’t have time to waste. This exclusive content is also what makes Snapchat special and different from its counterparts because it's so instantaneous.
You still may be asking, but why Snapchat? Today's marketing is all about being innovative, engaging, and relationship based. Approximately 400 million snaps are created per day and that number will continue to grow as Snapchat’s popularity increases. You may have heard that today’s teens no longer consider Facebook cool like the previous generation did, since Grandma and Grandpa are now online. You as the business need to be aware of the trends, and go where your audience is and that my friends is Snapchat. The content placed on Snapchat has to be just as cool as the app itself, because after all it is where the “cool kids” hang out. By offering exclusive content and contests to your users through the app, you are building a relationship with your potential consumer while also gaining the ever important cool factor.
Your potential consumer wants to know about your business before they make a buying decision. Building a relationship with your consumer as they grow with the company is the best way to have a long and lasting relationship. Snapchat allows you as the business to make the user feel special, because your Snap is sent directly to them and the exclusive content will keep the user engaged with you. Snapchat also allows the user to send you snaps directly, which is a great way to start a contest or for you to see your product in action. Also with Snapchat, the “My Story” feature allows you to view every single user who viewed your Snap Story or opened your Snap, so talk about a great way to measure your ROI.
Even though Snapchat is still growing on the business front, don’t be afraid to take a leap of faith and go talk to the cool kids.
Comments