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January 25, 2016

Drive more traffic to your website with Twitter Marketing

By Jessika Phillips
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As you are aware, if you’re not getting traffic, you’re not getting sales, so any traffic to your website makes all the difference. When we build relationships and provide value to our investments, sales happen. Sales go beyond finding people who are looking for what you sell; you need to find and serve people who truly need what you are selling.

Twitter isn’t the easiest social media platform to learn. In fact, some people do not even give Twitter a try because of the 140 character limit; they aren’t sure how they can get their message across to their followers in just a few short sentences. But what if I told you that even with 140 characters, you could be driving more traffic to your website? You can begin with these 9 ways.

1. Tweet Quotes Statistics from Blog Posts
By tweaking a headline by just one word, you can increase your click-throughs by 46%.

2. Write Click-Worthy Kick Booty Headlines
Example: “The 6-Part ‘Magic’ Framework For Writing Copy That Sells Like Crazy”
Example: “5 Smarty-Pants Ways to Collect Emails from Facebook Fans”

3. Use Action Words in your tweets
More verbs, fewer nouns
Tweets containing more adverbs and verbs = higher CTR (Click-Through Rate)

4. Use Teaser Tweets
Example: “9 Twitter marketing ideas that drive more traffic to your site: bit.ly/124hs”
“Find out which type of tweet increases clicks by 13% or more!”

5. Promote free offers
Use this as an opportunity to promote your free downloads, whitepapers, etc. People love “free”!

6. Tweet evergreen content
Evergreen content is continually relevant and fresh content for readers.
It is fine to automate your content and its distribution, but never automate your engagement.
Be human and personable in engagements with your followers.

7. Use images in your tweets
Tweets with images included receive 18% more click-throughs, 89% more favorites, and 150% more retweets.
“A picture is worth a thousand words.”

8. “Successful social media marketing is not built on impressions. It is built on relationships.” -Kim Garst
Building relationships with your followers should always be more important than selling.
Show your followers they matter to you.

9. Consistency is key
No matter what you do on Twitter, always remain consistent.
Your followers will keep returning if you're consistently posting relevant content.

Twitter works well for business in a variety of ways: first, it allows you to directly contact who you want to talk to; second, all of your content is shown on the Home feed, whereas on Facebook, only 10% of your content will be shown to your dedicated followers; and third, with Twitter lists, it’s easier to find conversations, thought leaders, and like-minded people within your industry.

Your business should be treated like your child. In order for it to grow properly, you must care for it each and every day. This includes your marketing: both social media marketing and other marketing efforts you are using to build your brand. If you aren’t marketing in some way each and every day, you will not get the results you had hoped for. If you don't get the desired results, you will not be able to properly grow as a brand or as a business.

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Tags: Social Media Marketing, Twitter, Social Media

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