Did you miss our awesome #MagnetMarketers session on how to choose the tone of voice for your social media platforms? No worries, we've got you covered. Here’s what we discussed, featuring April Heavens Woodcock, Jessika Phillips, and Mike Gingerich.
You already know how important social media is for your business, but it can be pretty tricky to know how to use it to your advantage.
Your brand is, of course, your brand, but your tone of voice is the personality you have chosen. But it can be difficult to try to identify what will work best for you and how to establish those tones and keep them consistent.
First, you need to start with a couple things. You need to analyze your company culture, determine your goals, know your audience, and create guidelines.
Remember your tone of voice doesn’t come from a company that wants to be cool but from a company that’s already there.
The first point, as always, is to be true to your true values and your core culture. The tone has to flow naturally, and so much flow out of values and culture. That will help direct what your tone will be. With social media, it’s just about extrapolating.
For those just starting out in social media and business, social media is different. Be confident and find it from within. Why did you start your business? And as you evolve, be yourself.
Of course, personal connection is still very important. After all, social media is social. Know your audience and connect with them.
While your voice remains the same, your tone will change all the time. Depending on the situation, you will have to adapt your tone accordingly.
Check out Taco Bell’s or Mail Chimp’s twitter. You’ll see that although they have their specific branding they also have a voice that remains consistent.
Mike gave a great example of a shipping company that uses Instagram creatively. See his example here.
Different platforms may also require different tones, based on constraints the platform may have. For example, the 140 character limit on twitter. And platforms may have certain expectations that you have to be aware of.
While presentation may differ, messaging is the same, because you want to be true to yourself.
Your social media tone starts way before the post. Your brand culture and values need to be clear to your team to impact their social tone!
Here is an example of a website who has found their social media tone.
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