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January 12, 2016

Pinning for Pinterest Success

By Brian Williams

Are you using Pinterest analytics to grow your audience? Did you even know Pinterest had analytics? If you didn’t know Pinterest analytics existed, no worries! But now that you are aware, it’s time to use Pinterest provided tools to your full advantage. There are several advantages of using Pinterest analytics that can help improve the success of your future pins.


Reasons Why you Need to be Using Pinterest Analytics:

  1. Check the device users are getting on to check Pinterest. This will help you make sure your pins are optimized for that device. Granted, you can’t cater to everyone’s needs but you can make sure that your pins are optimized for the majority of Pinterest users.
  2. You get to see your audience! Are they male or female? Where do they live? What are they interested in? What boards do they follow? Pinterest analytics provides you with all this inside information to help make your boards a success! Don’t let this valuable insight go to waste.
  3. You don’t have to guess what’s working. Pinterest analytics allows you to see how popular your boards are. How many impressions are your boards getting? Are your pins getting any repins, likes, or clicks? How many pins do you have on that specific board? What are your average daily impressions? How many viewers are you receiving daily? All this information is great because you know what boards to give more attention to. Are you focusing on a specific board for the month? If so, add more pins to that board to increase your impressions and engagement.
  4. Are you getting clicks? Clicks are the golden ticket on Pinterest that leads each user down the yellow brick road to your website! If you are not getting clicks on Pinterest, is there something you could be doing better? The answer is probably yes. There are plenty of tools out there to help schedule pins and tell you when the best time to post is.


Now that you know why you should be using the free Pinterest analytics tool, let’s go over a few more helpful tips to make your Pinterest strategy a complete success.

  • Tailwindapp.com will help recommend the best times to pin.
  • 80-90% of users are coming from mobile, and mobile users only see the first 75 characters in a pin’s description. Always keep your pins optimized for mobile users.
  • Hashtags don’t help on Pinterest. Stop using them.
  • Pin daily, and be consistent with the times you are pinning and repinning.
  • Don’t be afraid to repin your competition’s content. Make yourself the expert! Users will then know who they can come to for information.


You have all the right tools to make your Pinterest boards a success, now pin away!

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Tags: Social Media Marketing, Pinterest, Social Media


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